All publications of the author

Industry

How to prepare game trailers for different platforms: a table with detailed specifications

Indie developer and publisher Akupara Games has published a table with the specifications of game trailers. It was originally intended for internal use, but now it has become available to everyone. The table will help you prepare and properly arrange trailers for different platforms.The link to the table was shared by gaming expert Simon Carless in the new issue of his GameDiscoveryCo newsletter.
Analytics

In 2021, the gaming industry will earn $336 billion — more than television, movies and music

The consulting firm Naavik and the investment fund BITKRAFT Ventures have estimated that this year the revenue of the video game industry will be $336 billion — twice as much as previously forecast*. They received such a figure after they took into account the income of the gray market, blockchain, advertising, iron sales and many other things that analysts had previously ignored.
Analytics

AppsFlyer: Only 5% of Scandinavian residents trust mobile games with their personal data

AppsFlyer has presented a large report on the audience of mobile applications in the Scandinavian countries. Mobile titles are most often played by women, but men spend money more actively in them. At the same time, Scandinavian gamers in general are extremely reluctant to entrust their personal data to games.Note: AppsFlyer collected data based on a survey of 4,039 users from Sweden, Denmark, Finland and Norway over the age of 18.
Industry

Activision Blizzard was sued by employees. The company is accused of suppressing trade unions

Activision Blizzard is facing a new lawsuit. This time, the company was sued by its own employees. They accuse her of intimidating employees, suppressing the organization of trade unions and using unfair labor practices.According to the Washington Post, the lawsuit was filed by Activision Blizzard employees in conjunction with the large Communications Workers of America (CWA) union.