Meta* together with the French company Simplon decided to independently train specialists who will be able to work in the metaverse. According to Agence France-Presse, they plan to open a so-called “metaverse academy” and train about 100 future professionals in the first year.

One of the central metrics for evaluating the effectiveness of advertising is eCPM. What is its difference from CPM, how it is calculated and why it cannot be unconditionally relied on, — he told in his column for App2Top.ru Mark Rodriguez, Product Marketing and Growth Manager at Appodeal.

App Tracking Transparency (ATT) is a framework that iOS developers should use to request users’ permission to track personal data. The other day, he attracted the attention of the Federal Office for Combating Cartels in Germany.

Famitsu estimated that Japanese gamers bought 1.6 million discs of games in May. The Nintendo Switch Sports was in the greatest demand — almost 420 thousand people purchased cartridges with it.

King has announced the acquisition. She was joined by Peltarion, which is known for the cloud AI platform of the same name. How much the authors of Candy Crush Saga had to pay for this purchase is not disclosed.

The new offices will be located in Belgrade and Warsaw. According to Wargaming, they will employ about 400 people.

South Korean mobile publisher Netmarble reported for the first quarter of 2022. The company reported an increase in revenue, however, it was unable to make a profit.

Mobile games will soon cease to be a category that accounts for more than half of App Store users’ spending. According to Sensor Tower’s forecast, already in 2024, non—gaming applications will overtake games at the box office – by about $ 1 billion. And by 2026, the difference will be $21 billion.

Telegram founder Pavel Durov criticized Apple. He suspects that the company intentionally “harms” web applications and forces users to download programs from the App Store so that it can earn commission.

Microsoft continues to meet the unions halfway. This time, the corporation announced that it had agreed on labor neutrality with Communications Workers of America. Their agreement will come into force 60 days after the closing of the transaction for the purchase of Activision Blizzard.

Yesterday, Devolver Digital reported that during the first five months of 2022, its new games were selling slower than expected. According to the publisher, the reason was high competition and some “special factors” that were different for each of the projects. After the release of the statement, the value of the company’s shares immediately collapsed by 48.72%.

Diablo Immortal became the worst game according to Metacritic users, Kojima announced a collaboration with Sony and Microsoft at the same time, and the head of the Embracer Group commented on the deal with Saudi Arabia — we tell you what happened in the gaming industry this weekend.

Raven Software testers convinced Activision Blizzard to recognize their union. Today, Bobby Kotick said in a letter to employees that the publisher will still start negotiations with the Game Workers Alliance.

The UK Competition and Markets Authority has conducted several antitrust investigations against Apple. As a result of one of them, the agency stated that the corporation was abusing its position by banning cloud gaming services in the App Store.

Over the past year, the concept of the metaverse has become one of the most discussed. And for a reason. Citigroup analyst Andre Lin believes that by the end of this decade, the turnover of the metaverse market could reach $8-13 trillion.

The Japanese The Pokémon Company has updated the section in which it shares figures for its games. According to recent data, by March 31, 2022, it had shipped over 440 million copies of games related to pocket monsters.

In early April, Tencent announced that it was going to close Penguin Esports, the Chinese equivalent of Twitch, in the near future. On June 7, she really did it. At 23:59, the holding shut down the platform’s servers, and soon removed its application from the stores.

During the premiere week, Diablo Immortal was downloaded over 10 million times, according to Blizzard. This is a record for the series. However, it is not surprising, since the game is distributed for free.

The first place in the top predictably went to Tencent. Analysts did not say how much the company earned at the games in May. They did not provide this data for other publishers from the list.