We continue to summarize the results of 2021 together with top managers and experts of the gaming industry (and related ones). Next up is an interview with Pavel Prokonich, CEO of HeroCraft.

The BuzzGuru platform analyzed the strategy of promoting RAID: Shadow Legends on YouTube and told how much Plarium pays each blogger on average for advertising the game. According to analysts, in just the last six months, the company has spent $8.66 million on influencer marketing.Basic data

We continue to summarize the results of 2021 together with top managers and experts of the gaming industry (and related ones). Next up is an interview with Lana Meisak, vice president of business development, marketing and publishing at the gaming company Gismart.

Despite the pessimistic mood of analysts, the gaming market continued to earn well. According to Newzoo, in 2021, the revenue of the global game dev reached $180.3 billion for the first time in history. More than half of the amount was brought by mobile.

We continue to summarize the results of 2021 together with top managers and experts of the gaming industry (and related ones). Next up is an interview with Andrey Fadeev, co-founder and CEO of the Nexters gaming company.

The concepts of the metaverse and Web3 are among the most discussed in 2021. However, Elon Musk, the founder of SpaceX and Tesla, does not share the hype. In his opinion, both ideas are simply well promoted.

Yuji Naka, one of the authors of Sonic the Hedgehog, presented his first mobile game as an indie developer. This is a hyper-casual puzzle SHOT2048. Naka made it alone on the Unity engine after the failure of the previous project and leaving Square Enix.

We continue to summarize the results of 2021 together with top managers and experts of the gaming industry (and related ones). Next up is an interview with Sergey Sharov, CEO and co-founder of Asodesk’s ASO solution and Angle Connect agency.

We continue to summarize the results of 2021 together with top managers and experts of the gaming industry (and related ones). Next up is an interview with Ivan Koziev, director of analytics at the Crazy Panda game studio.

The developers of the free Godot engine have received a new grant for an undisclosed amount from Reality Labs. The funds will be used to develop additional features to support AR and VR games.At the same time, the authors of Godot Engine shared their plans for the development of the XR direction for 2022:

Swedish publisher with Russian roots G5 Entertainment announced an investment in Uplandme Inc. The authors of the Upland blockchain game, in which you can buy virtual real estate, will receive $ 2 million.In total, G5 Entertainment acquired 0.7% of the shares of Uplandme Inc.

Another company decided to engage in blockchain games. Next up is the mobile publisher and developer Jam City. The creators of Harry Potter: Hogwarts Mystery announced the launch of the corresponding division and announced the first NFT game.

We continue to summarize the results of 2021 together with top managers and experts of the gaming industry (and related ones). Next up is an interview with Salah Sivushkov, Director of Business Development at Axlebolt.

Sensor Tower analysts shared a forecast about how many publishers of mobile games and applications will earn a million dollars for the first time by the end of 2021. There will be 906 of them. A little more than a third of them are engaged in games.

A representative of GfK Entertainment shared data on the best-selling video games during the Christmas holidays over the past 38 years. The chart only counts copies sold in the UK. EA and Activision have the most titles on the list.The information was shared by the senior director of Customer Relations at GfK Dorian Bloch on his LinkedIn page.

We continue to summarize the results of 2021 together with top managers and experts of the gaming industry (and related ones). Next up is an interview with Mikhail Zaitsev, CEO of the AppsFlyer marketing platform in Russia and the CIS.

The International Association of Game Developers (IGDA), with the support of Facebook Gaming, has compiled instructions for creating inclusive games. In her opinion, taking steps in this direction is the most important task for the industry. The organization spoke about the basic principles of diversity that developers should adhere to both within their teams and during project development.Photo: Rene Gittins, IGDA Executive Director

The Israeli studio with Ukrainian roots Whaleapp has a record — the total downloads of its games have exceeded the milestone of 40 million. Moreover, more than half of the installations have been collected in the last three months.

Global Game Jam has an official Russian representative. It became Yulia Lebedeva, partner and Executive Director of WN Media Group. Her tasks will include working with local event organizers.