Industry May 25, 2015 Zynga Poker Loses Users and Revenue Revenue from the Zynga Poker game is falling, and users are losing interest in it. The analytical firm SuperData came to this conclusion after analyzing the social poker market.
Digests May 25, 2015 5 best App2Top materials for the week (05/18/2015 – 05/24/2015) The appearance of a single SDK catalog for mobile game developers; the answer to the question of why it was easier to develop games at the beginning of the noughties; the top advertising networks in terms of the retention level of users who came from them; this and not only – in our digest of the best materials for the past week.
Marketing May 22, 2015 AppsFlyer compared advertising networks on the retention of their users The largest retention of the first day is among users whose source was the advertising solutions Vungle and AdColony,” AppsFlyer said in its research.
Marketing May 22, 2015 Chartboost has introduced three new profit maximization tools Chartboost, a marketing company specializing in cross-advertising solutions, has announced the launch of three new services.
Marketing May 21, 2015 The first billing plugin from Xsolla has appeared in the Unity Asset Store Xsolla has introduced a universal billing solution for Unity-based games, offering developers a ready-made game store for online projects.
Games May 21, 2015 Wooga released the first project as a publisher The German company Wooga, which previously produced exclusively games of its own design, acted for the first time as a publisher of a third-party title.
Industry May 21, 2015 Oddwings Escape collected 1 million downloads in 6 days A game about zombie birds (more precisely, about Frankenstein birds) from the Finnish company Small Giant Games with the help of Apple promotion managed to collect 1 million downloads in less than a week.
Industry May 21, 2015 Pollen: indie teams have a bright future in the mobile market The mobile app market is waiting for a “perfect storm” that will potentially change the balance of power: independent teams will have more chances to earn, and large companies will stop taking “all the cream”, Pollen analysts say.
Money May 20, 2015 Games will earn $74.2 billion in 2015 The global gaming market will earn $5.4 billion more this year than in 2014, according to analysts at Superdata.
Industry May 20, 2015 EA has left the vice president of the mobile division Frank Gibeau, who has held the post of executive vice president of EA Mobile for the past year and a half, has left Electronic Arts.
Industry May 20, 2015 Square Enix at the Nordic Game 2015 told why it launched Collective Square Enix insists on the need to support small independent teams by market leaders. The Japanese see their contribution in the development of the Square Enix Collective initiative.
Platforms May 20, 2015 Google has added support for pre-registrations in the Play Store The search giant has added a new feature to its mobile app store – pre-registration. The first game with its support was Terminator Genisys: Revolution from Glu Mobile.
Industry May 20, 2015 The former technical director of EA became vice president of Marmalade Electronic Arts veteran Adalberto Bruno (Adalberto Bruno) received the post of Vice President for Technology Services at Marmalade.
Industry May 20, 2015 Wargaming.net becomes the publisher of Melesta Games The Belarusian giant Wargaming.net announced the conclusion of a “long-term strategic partnership” with the authors of the Toy Defense and Farm Frenzy series.
Industry May 19, 2015 The mobile games market will reach $44.2 billion by 2018 Of the $113.3 billion that the video game industry will earn in 2018, 39% will be for games for smartphones and tablets, Newzoo reports in its latest report.
Management May 19, 2015 Successful startup: Is there life after death? (part one) Why it was easier to launch your own startup ten years ago, – App2Top.ru Nesvit Bogdan, the operating director of Crystal Clear Soft, told in the framework of the first article from the series “Successful startup: is there life after death?“.
Industry May 19, 2015 Mobile game streaming service Mobcrush raised $4.9 million The minimalistic Mobcrush service, which, to be honest, is not so original – streams (including mobile ones) are now in fashion, attracted the attention of a very large number of investors.
Games May 19, 2015 Knights of the Old Republic II will be released on mobile platforms The sequel to one of the best games in the Star Wars universe will appear on mobile devices.
Marketing May 19, 2015 Will games appear on Facebook Messenger? Facebook has started discussing with third-party companies the possibility of integrating their mobile games with Messenger.
Marketing May 18, 2015 glispa: a good tutorial will not ensure good sales By focusing their efforts on polishing the tutorial, developers are doing the wrong thing, according to glispa’s marketers. In their opinion, learning is not at all a key factor of engagement.