The most popular genres among men and women, the exact time of the prime-time game in mobile and much more, – said the social network Facebook. About the most interesting – in our material.

Mobile games and applications will be taxed in Belarus, the former CEO of Ubisoft Motion Pictures will create a film studio for the adaptation of games, and Tencent launches Clash Royale in China.

The authors of “Planet of Gems” and “Wizards” are looking for a programmer to join the development team of the server side of social and mobile games.

Retention rates of the first day, the thirtieth and the ninetieth say nothing about the long-term success of the game. It is necessary to measure the retention for years, according to Kabam.

In June, Nordeus introduced a new functionality – associations – into its Top Eleven football hit. We asked the developers how this affected the project’s performance.

What is a good localization of the game, why do translators need a guideline and what things can be left in the original language – in your diary on App2Top.ru told the company All Correct Games.

Small (up to 23%) discounts on IAP do not have a significant impact on users and revenue. Unlike large discounts on bundles. This became known according to the results of a study conducted by economists at the University of Chicago.

How much to make a discount on your game on Steam, why it is important to have a portfolio of games, how the Heroes and Puzzles battler was made – we tell about this and much more in our selection of the main materials of the week.

The world release of the role-playing slasher Heroes of Incredible Tales took place, the natives of Rovio and Nokia will publish their debut project in China, and Sensor Tower published a cheat sheet on localization of keywords for the App Store.

In the first half of 2016, there were absolutely $18.6 billion worth of mergers and acquisitions in the gaming industry.

Non-standard projects of independent teams can also earn millions. The British studio Introversion Software announced that its prison simulator Prison Architect sold 2 million copies, earning $ 25 million.

From July 1, all mobile games published in China must obtain permission from the State Administration of the People’s Republic of China for Press, Publishing, Broadcasting, Cinematography and Television (SAPPRFT) before entering the market. The Chinese developer community turned out to be dissatisfied with the innovation. We tell you why.

We are starting to upload videos from the White Nights St.Petersburg 2016 conference. The first in line is with a public discussion of five games: Nonstop Knight, Heroes and Puzzles, Evilibrium II, Mushrooms Wars 2 and Highfleet.

The value of Nintendo shares on the Tokyo Stock Exchange increased after the release of Pokemon Go. The company’s capitalization increased by $5.8 billion and amounted to $22.8 billion.

Geolocation game with augmented reality from the American studio Niantic on the third day of release took first place in the box office top of the App Store applications in the USA.

A promo video of the hardcore 2D platformer Splasher was released, an interactive graphic novel Out There Chronicles appeared in the stores, and the Pokemon Go title was launched in America (and will be released in Europe soon).

As part of the almost two-week summer Steam sale, users spent almost $ 80 million more on games than during the winter sale, despite the fact that discounts have become less.

In the context of the rising cost of traffic, more and more developers are turning to ASO and A/B testing. Evangelists of these practices claim that these are one of the most important tools to reduce advertising costs.

South Korean Netmarble Games is going to acquire Israeli slot developers Playtika for the sum of several billion dollars.