Last December, a record average number of daily downloads for 2013 was recorded in the United States. At the same time, there was a slight drop in the cost of a loyal user. 

Is the situation on the market of mobile and social games as cloudless as the representatives of the platforms claim, Igor Klyukin, the leading analyst of Pixonic, analyzes in his article “The Departing Train”.  

Game Analytics in the material about analytics distinguishes two basic concepts – telemetry and metric. Sometimes they are used as synonyms, but this is not entirely justified.

At a press conference dedicated to the Zynga development strategy for 2014 (about it in a separate article), it became known: Zynga buys the British publisher and developer of mobile games NaturalMotion for $ 527 million.

Game Analytics publishes articles on game analytics issues. The new material deals with the basics of this process and the sources of information.

The British company Revolution has sent the game Broken Sword – the Serpent’s Curse: Episode 1 to Apple for consideration. If everything goes well, then the game will appear in the App Store very soon. Previously, the project has already been released on PC and PS Vita.

The Office for the Organization of Fair Trade in the UK has issued standards for projects with in-game payments. Will free-to-play survive after their introduction? 

From 15 to 20 million mobile games built on the Unity cross-platform engine are installed on iOS devices every day.

China’s application market is characterized not only by extensive, but also by intensive growth. Chukong (formerly CocoaChina) and Wandoujia told about how much games earn in China.

The low visibility of apps on the App Store and Google Play has long been no secret to anyone. What to do when there is no money for traffic, but I want to promote the application? Go to smaller stores – say analysts mobyaffiliates.

The developers of the device demonstrated what it will be possible to play with virtual reality glasses. 

Amazon came up with an interesting strategy to expand the library of games in its own app store: the company began making “cold calls” to successful developers of projects for Google Play. 

After the successful launch of the budget Star Wars Force Collection, Disney decided to release another card battler for the popular universe. 

The annual revenue of the French publishing house increased by 12% compared to 2012. Most of the sales – 33% – came from EMEA (Europe, the Middle East and Africa).

This is 13% more than the company earned in the same quarter a year ago. The main sales driver was The Simpsons: Tapped Out.

Supercell and King have captured the free and cash tops of Google Play, and in the paid one you can find far more than one game two years (or more) ago – this and much more in the weekly review of the American Google Play games market.