Instagram Facebook will be cheaper to promote games and mobile apps than Facebook. At the same time, the performance indicators of these two social networks are approximately equal. Nanigans, the owner of the advertising platform of the same name, came to such conclusions.
The company’s experts used data on users of their own platform. Facebook Instagram and app promotion prices and figures are as follows:
The table shows that the average price per installation (CPI) on Facebook is more than a dollar higher. At the same time, the performance indicators (CPM, CTR) are close.
Note that in early autumn, the indicators of promoting games through Instagram were different: both prices and efficiency were higher.
A source: http://www.nanigans.com