Playkot talked about user segmentation, Eric Seferth talked about the types of fraud in mobile advertising, and James Youngman gave 10 tips to novice game designers. About these and other main materials of the past week – in our digest.

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Data Analysis through Segmentation: The Playkot Experience
Playkot explained why user segmentation is needed and how it should be carried out correctly.

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Advertising fraud in mobile

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Eric Seufert, vice president of acquisition and user engagement at Rovio, spoke about fraud in mobile advertising. And how to deal with it.

10 tips for novice game designers

3What every game designer should remember, – James Youngman, who participated in the development of games such as Crimson: Steam Pirates, Murdered: Soul Suspect and Paradise Bay, told in his material on Gamasutra.

Interview: saRRage is the ideological heir of Rock’n’roll Racing and Death Rally

4About the genre of arcade racing, the transition from outsourcing to in-house development, the balance of multiplayer and optimization during development on Unity 4.6 – we talked with Roman Semenov, CEO of Velcro Games studio, which recently released the game saRRage.

8 life hacks to promote apps to the top

5The founder of the platform for bringing applications to the top of WakeApp, Eduard Lebedev, told App2Top about ways to promote applications to the top.

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