Apple has changed the prices in the App Store for a number of regions again. We are also talking about Ukraine. This is due to a new local law that obliges international Internet companies to pay VAT of 20% on the territory of the country.Apple announced the pricing policy changes to the developers on January 12.

The volume of transactions in the video game industry continues to grow. Investment banking firm Drake Star Partners estimated that in 2021, gaming companies conducted public offerings, investments and M&A transactions worth $85.4 billion. This is 154%* more than in the previous year.

In the first week of January, Genshin Impact achieved another achievement. According to the analytical service AppMagic, user spending in the game on mobile platforms has exceeded the $3 billion mark since its release.The total revenue of Genshin Impact in the App Store and Google Play since August 2020 amounted to $1.8 billion (after deducting the share of stores and taxes).

A free online forum for representatives of the gaming industry “PlayUK Russia” will be held next week. Experts from British and Russian companies will speak at it, who will talk about the specifics of local gaming markets. One of the days will be completely devoted to networking.A series of meetings within the framework of “PlayUK Russia” will be held from January 17 to 20.

App Annie spoke about the indicators of the Russian mobile games market over the past year and its dynamics over the past five years. We share graphs.

By the end of December App2Top.ru Together with AppMagic, I have prepared a report on the most popular and earning mobile games in the world.

The sensational word puzzle Wordle has not been left without imitators. One of the most notable was Wordle — The App, which among other things has a paid mode. The clone managed to collect more than 12 thousand installations and came under a barrage of criticism from other developers before Apple removed it from the App Store.

Riot Games shared the company’s development plan for the next five years. At the same time, the developers of League of Legends made an unusual offer to all employees. Anyone who does not agree with the new vision and goals of the company can quit. As compensation, such a person will be paid 25% of the annual salary.Legends of Runeterra

The publishing house “Peter” this January released on the shelves “500 years later: Final Fantasy VII“, a book on the history of the creation of one of the most commercially successful and highly valuable parts of the series. We tell you about the book and share a small excerpt from it.

Wanted: senior game designer at Vector Games (SberGames), narrative designer at Playrix and brand manager at GAMEPOSITIVE.

With the results of Red Brix Wall, we complete our traditional cycle of ready-made results. In this publication, the company’s founder Fedor Zaitsev and partner Zakhar Serebryannikov share the successes of their young studio (for example, the growth of Global City indicators).

Stanislav Sychenkov, lead for ironSource business development in Russia and the CIS, told how the past year has just passed for the marketing company. Among the results are numerous purchases and the launch of solutions for optimizing advertising campaigns.

Marketing expert Eric Seufert spoke about five trends that will manifest themselves in the mobile games market in 2022. The analyst believes that Apple and Google will oppose titles with the play-to-earn model, and developers will begin to actively optimize their projects and advertising strategies for Android.There will be no games with the play-to-earn model in mobile stores

Yesterday, Take-Two announced the purchase of Zynga for $12.7 billion and announced plans to move its main franchises to mobile. Soon after, the shares of the GTA publisher went down.

Today we are completing the cycle of results for 2021. One of the latest publications is from Sergey Trofimov, co—founder of Nordcurrent. He spoke about the company’s new releases and shared plans for the release of future products.

Apple summed up the results of the year for the App Store. The company said that since the launch of the store in 2008, developers of applications with digital content have earned $ 260 billion. Of these, they raised $60 billion * only in 2021 — this is a new record.

The authors of the Deconstructor of Fun blog summed up the results of 2021. They shared several charts, telling about the revenue of the mobile market, the number of new releases and the impact of IDFA-related changes on the industry.Note: The graphs are based on Sensor Tower data.

Recently, the Wordle puzzle has become popular on Twitter. Users actively publish strange block schemes of yellow, green and gray squares, signing them only with the name of the game and a pair of numbers. We are talking about the phenomenon of the project, which was able to increase the audience by more than three thousand times in two months.

“A video game empire built not by child labor,” is how The Guardian described Roblox in its new material. Using the example of several young developers, the publication talked about how the company turns a blind eye to financial exploitation, intimidation and harassment by adult users.