Sensor Tower analysts spoke about the fastest growing themes, settings and artistic styles in mobile games in the USA. For example, projects about “traitors” were included in the list of leaders — only Among Us American gamers spent almost $8 million in the first half of 2021.
Themes
- The topic “traitors” has surely overtaken the rest in terms of revenue growth. It immediately rose by 2554% compared to the first half of 2020. However, the theme owes its rapid growth exclusively to Among Us — if you subtract the revenue of this game from the total revenue, only 5.7% or about $ 500 thousand will remain.
- The second place in terms of growth rates went to titles on the topic “fashion / aesthetics / hair”. They increased by 441%, earning $169.5 million in the US.
- In third place was the theme “animals /insects” — an increase of 439% to $5.8 million.
- But the most profitable titles were about the money itself. This category includes games like Coin Master and Bingo Blitz. The themes “creating empires” and “board games” also performed well.
Setting
- The fastest growing in terms of revenue was a fantastic setting — an increase of 35.5% to $ 1.2 billion. The main box office was brought by State of Survival and Star Trek Fleet Command.
- Games in the historical setting also grew rapidly. They grew by 29.4% and collected $651.7 million in the USA.
- The third fastest growth was the fantasy setting. Its revenues increased by 25.6% over the year to $2.8 billion.
- The setting with games that take place in modern times turned out to be the most monetary. For example, Free Fire and Homescapes. The second was a fantasy setting, and the third was animation.
Artistic style
- In the first half of the year, revenue from games made in neon style grew the most. It rose by 109% and amounted to $7.3 million. This includes titles such as Tiles Hop: EDM Rush and Bricks Breaker Quest.
- The second place in terms of growth went to anime games – an increase of 92.4% to $ 434.6 million. And the third — hypercausal projects, which grew by 49.2% to $20.5 million.
- As for the amount of revenue received, the most profitable style turned out to be 2D animation, as in Candy Crush Saga. Such games earned $6 billion in six months.
Camera position
- Third-person games led the growth in spending by American gamers. They raised $1 billion, which is 27.5% more than last year.
- Titles with a dynamic camera were the second in terms of growth — they increased by 22.4% to $1.2 billion.
- Isometric games ranked third in terms of growth — their revenue increased by 22% to $4.5 billion. They also took the first place in terms of revenue.
