The BuzzGuru platform analyzed the strategy of promoting RAID: Shadow Legends on YouTube and told how much Plarium pays each blogger on average for advertising the game. According to analysts, in just the last six months, the company has spent $8.66 million on influencer marketing.Basic data

Despite the pessimistic mood of analysts, the gaming market continued to earn well. According to Newzoo, in 2021, the revenue of the global game dev reached $180.3 billion for the first time in history. More than half of the amount was brought by mobile.

Sensor Tower analysts shared a forecast about how many publishers of mobile games and applications will earn a million dollars for the first time by the end of 2021. There will be 906 of them. A little more than a third of them are engaged in games.

GamesIndustry edition.biz has published a large infographic with the results of 2021. The portal told about the total volume of the gaming market, the best-selling and downloaded titles, as well as about the most discussed companies and the number of new IP addresses from different publishers.The infographic is based on data from Newzoo (market size), Sensor Tower (mobile games), GfK (the best-selling games on physical media in the UK), Famitsu (the best-selling console games on…

Newzoo analysts together with the Pangle platform have prepared a report on mobile RPG. They talked about the income of the genre, popular mechanics and monetization strategies, as well as the demographics of such games. We share the main thing from the study.

The Australian Interactive Games and Entertainment Association (IGEA) has summed up the results of 2021. She estimated that over the current year, game studios in Australia have earned a total of $161.6 million*. The developers received the vast majority of this amount from abroad.

SocialPeta analysts named the best game advertisers on the mobile market by the number of creatives published in November. In total, they have prepared three lists: in addition to the general rating of advertisers, there are also two tops with only new products (separately for iOS and Android).

According to gaming expert Simon Carless, the number of copies sold and the revenue of the game on Steam can be roughly calculated based on the number of user reviews. It turned out that in October, only 1.5% of the total number of new releases sold over 40,000 copies in the first seven days.Carless shared his thoughts in the latest issue of his newsletter.

In November, the earnings of the US gaming market decreased. NPD Group analysts found out that over the last fall month, Americans spent $6.3 billion on video games, hardware and accessories — 10% less than a year ago.

The analytical company Niko Partners is confident that the video game market in India will increase threefold over the next four years.

Niko Partners has shared its forecast for the Asian* mobile and PC games market for 2025. According to analysts, by this time its turnover will grow to $41.8 billion. Almost all of the revenue will be brought by only two countries — Japan and South Korea.

Sensor Tower and App Annie have presented their reports on the global mobile games market for 2021. According to both companies, users spent almost $90 billion on mobile titles. Analysts also shared their own data on the most downloaded and cash projects.Genshin Impact

In October, mobile games based on the Korean TV series “The Squid Game” were among the most downloaded. However, since then, the hype around them has subsided. According to AppMagic analysts, the number of downloads of such titles decreased by 2.7 times.

The Japanese gaming market is the third largest in the world. In a recent report, the analytical company Newzoo told how many gamers there are in the country now, which games they prefer and how much they will spend on them in 2021.

Against the background of large discounts, the attitude of users to Cyberpunk 2077 has noticeably improved. The game has returned to the top of sales, and its views on YouTube have jumped by 540% over the past week. However, CD Projekt in its report for the third quarter still does not disclose the exact sales of the title.Analyst Mat Piscatella from NPD Group drew attention to the growing interest in Cyberpunk 2077.

Educational direction VK (former Mail.ru Group) decided to find out what Russian schoolchildren think about working in the video game industry. It turned out that almost one in three would like to link their career with games. Moreover, 28% of students are ready to start work immediately after graduation.

Google together with Newzoo have prepared a large study of the global video game market. This year, the industry will slow down its growth slightly, but in 2023 its turnover will exceed the $200 billion mark for the first time. Analysts also talked about key trends and how the audience of video games in the world is changing.The study is based on Newzoo data and responses from 16,900 respondents from four main regions:

Fritupley Call of Duty and Fortnite attract the bulk of Xbox users. However, Microsoft is still making a big bet on the Game Pass. Using the example of Outer Wilds and Bethesda projects, analysts from Newzoo talked about the impact of the subscription service on the popularity of both AAA titles and small indie games.The most popular games of October on Xbox

A new report from GameRefinery has been released. According to him, 90 of the 100 highest-grossing mobile games in the United States hold events dedicated to the seasons. The company’s analysts also talk about an increase in the number of events that are held in partnership with major brands and other gaming brands.