In 2022, new gachi mechanics will become widespread in mobile games. For example, the function of previewing items.Honkai Impact 3rd

Russian gaming retail is still alive. The total sales of console games in retail last year amounted to 1.8 million. The figure is not very large, but it is at the level of the pre-pandemic indicators of 2019.

Newzoo analysts have compiled a portrait of mobile gamers who actively use TikTok. It turned out that they are generally more engaged compared to other users. This is evident both when making in-game purchases and at the level of interaction with advertising.Note: 10,800 mobile gamers aged 18-50 from 13 countries and regions took part in the survey.

On the eve of the Game Developers Conference 2022 (to be held from March 21 to 25), the organizers published an annual study on the state of the gaming industry. The survey was attended by 2,700 developers who spoke about their preferred platforms, game promotion, remote work and their attitude to NFT.

Not much is known about the African video game market. The Games Industry Africa (GIA) portal decided to fix this and published an analysis of the situation in the region. It contains data on the turnover of markets in different countries, the number of players and a couple of key trends.

Analysts from Newzoo have compiled a portrait of gamers who play metaverse games. Such projects today include Roblox, Fortnite and Minecraft. Their audience is much younger than users of “traditional” titles and actively uses games for socialization.Fortnite

2021 was the best year for the US gaming market in terms of turnover. NPD Group analysts estimate that last year Americans spent $60.4 billion on video games, hardware and accessories — more than ever before. The best-selling game was Call of Duty: Vanguard.

Mobile action games are the fastest—growing genre at the box office in the USA. The analytical company Sensor Tower estimated that in 2021 their total revenue jumped by 68.9% year-on-year. Other genres had more modest growth rates.

Unlike most mobile genres, hypercage’s downloads grew in 2021. And at a rapid pace. Neither the “base effect” nor the IDFA story prevented this.

App Annie spoke about the indicators of the Russian mobile games market over the past year and its dynamics over the past five years. We share graphs.

Marketing expert Eric Seufert spoke about five trends that will manifest themselves in the mobile games market in 2022. The analyst believes that Apple and Google will oppose titles with the play-to-earn model, and developers will begin to actively optimize their projects and advertising strategies for Android.There will be no games with the play-to-earn model in mobile stores

The authors of the Deconstructor of Fun blog summed up the results of 2021. They shared several charts, telling about the revenue of the mobile market, the number of new releases and the impact of IDFA-related changes on the industry.Note: The graphs are based on Sensor Tower data.

The auditing company PricewaterhouseCoopers (PwC) has prepared a detailed review of the Russian video game market for 2020. On the pages of the report — income data, its features, the main problems and growth factors, as well as a comparison with the markets of other countries. There are still many figures only about Moscow.

The BuzzGuru platform analyzed the strategy of promoting RAID: Shadow Legends on YouTube and told how much Plarium pays each blogger on average for advertising the game. According to analysts, in just the last six months, the company has spent $8.66 million on influencer marketing.Basic data

Despite the pessimistic mood of analysts, the gaming market continued to earn well. According to Newzoo, in 2021, the revenue of the global game dev reached $180.3 billion for the first time in history. More than half of the amount was brought by mobile.

Sensor Tower analysts shared a forecast about how many publishers of mobile games and applications will earn a million dollars for the first time by the end of 2021. There will be 906 of them. A little more than a third of them are engaged in games.

GamesIndustry edition.biz has published a large infographic with the results of 2021. The portal told about the total volume of the gaming market, the best-selling and downloaded titles, as well as about the most discussed companies and the number of new IP addresses from different publishers.The infographic is based on data from Newzoo (market size), Sensor Tower (mobile games), GfK (the best-selling games on physical media in the UK), Famitsu (the best-selling console games on…

Newzoo analysts together with the Pangle platform have prepared a report on mobile RPG. They talked about the income of the genre, popular mechanics and monetization strategies, as well as the demographics of such games. We share the main thing from the study.

The Australian Interactive Games and Entertainment Association (IGEA) has summed up the results of 2021. She estimated that over the current year, game studios in Australia have earned a total of $161.6 million*. The developers received the vast majority of this amount from abroad.