App Annie reports that German residents spent $2.8 billion on mobile games in 2021. For comparison, the turnover of the Russian mobile games market for the same period amounted to only $ 1.05 billion.

SocialPeta presented an overview of the mobile game advertising market for 2021. The company spoke about global indicators of creatives, average metrics and gave a forecast on the main marketing trends for the current year.

Sensor Tower analysts told which games of themes, settings and art styles earned the most in the US mobile market in 2021. Topics

Analysts from Sensor Tower noticed that over 500 mobile applications have already added the word “metaverse” to their descriptions or names. At the same time, the greatest growth occurred after the rebranding of Facebook.Facebook changed the company name to Meta on October 28, 2021.

At the end of last year, games with Huggy Waggy, a blue monster who lives in an abandoned factory of children’s toys, began to actively appear in mobile stores. AppMagic analysts studied the trend and told where it came from and which titles turned out to be the most popular.

Earning a million dollars in the mobile market does not guarantee success. The history of the Marvel Realm of Champions is an example of this. Launched in 2020, the project for a major film franchise did not even live up to its two-year anniversary.

Together with experts, we analyze whether Bungie really knows how to develop and operate games services, as well as how often transactions are made in the market, whose goal is to obtain expertise.

In 2022, new gachi mechanics will become widespread in mobile games. For example, the function of previewing items.Honkai Impact 3rd

Russian gaming retail is still alive. The total sales of console games in retail last year amounted to 1.8 million. The figure is not very large, but it is at the level of the pre-pandemic indicators of 2019.

Newzoo analysts have compiled a portrait of mobile gamers who actively use TikTok. It turned out that they are generally more engaged compared to other users. This is evident both when making in-game purchases and at the level of interaction with advertising.Note: 10,800 mobile gamers aged 18-50 from 13 countries and regions took part in the survey.

On the eve of the Game Developers Conference 2022 (to be held from March 21 to 25), the organizers published an annual study on the state of the gaming industry. The survey was attended by 2,700 developers who spoke about their preferred platforms, game promotion, remote work and their attitude to NFT.

Not much is known about the African video game market. The Games Industry Africa (GIA) portal decided to fix this and published an analysis of the situation in the region. It contains data on the turnover of markets in different countries, the number of players and a couple of key trends.

Analysts from Newzoo have compiled a portrait of gamers who play metaverse games. Such projects today include Roblox, Fortnite and Minecraft. Their audience is much younger than users of “traditional” titles and actively uses games for socialization.Fortnite

2021 was the best year for the US gaming market in terms of turnover. NPD Group analysts estimate that last year Americans spent $60.4 billion on video games, hardware and accessories — more than ever before. The best-selling game was Call of Duty: Vanguard.

Mobile action games are the fastest—growing genre at the box office in the USA. The analytical company Sensor Tower estimated that in 2021 their total revenue jumped by 68.9% year-on-year. Other genres had more modest growth rates.

Unlike most mobile genres, hypercage’s downloads grew in 2021. And at a rapid pace. Neither the “base effect” nor the IDFA story prevented this.

App Annie spoke about the indicators of the Russian mobile games market over the past year and its dynamics over the past five years. We share graphs.

Marketing expert Eric Seufert spoke about five trends that will manifest themselves in the mobile games market in 2022. The analyst believes that Apple and Google will oppose titles with the play-to-earn model, and developers will begin to actively optimize their projects and advertising strategies for Android.There will be no games with the play-to-earn model in mobile stores

The authors of the Deconstructor of Fun blog summed up the results of 2021. They shared several charts, telling about the revenue of the mobile market, the number of new releases and the impact of IDFA-related changes on the industry.Note: The graphs are based on Sensor Tower data.