Sensor Tower analysts told which games of themes, settings and art styles earned the most in the US mobile market in 2021. Topics
Games about animals and insects showed the greatest box office growth.
- Their revenue in American stores for 2021 amounted to $26.5 million, which is 10 times more in annual terms.The main driver of growth was The Ants: Underground Kingdom, which accounted for 89.6% of all user spending in games of this subject.
- The second place in terms of revenue dynamics was taken by games on fashion, appearance and hairstyles.
- User expenses in them increased 3.7 times compared to 2020 and amounted to $307 million.The largest topic in terms of user spending was games about money and treasures.
- The total revenue of these titles in the United States amounted to $ 4.4 billion.The highest-grossing games about money and treasures were Coin Master and Bingo Blitz.
- Revenue growth of games with different themes
Settings
The fastest-growing game setting in the box office in 2021 was the historical one.
- Titles about a particular historical period earned $1.4 billion in the United States — an increase of 32% year-on-year.The main growth in this setting was shown by Rise of Kingdoms and Royal Match.
- Games in the high fantasy setting took the second place in dynamics.
- Users spent $5.4 billion in them, which is 16.6% more compared to 2020.Sci-fi titles also showed a similar growth.
- Their total revenue for 2021 was $2.4 billion.In terms of user spending, games in the modern setting (Free Fire, Homescapes) were the leaders last year.
- Their total revenue was $6.3 billion.Revenue growth of games with different settings
Artistic style
Games with neon (Beatstar, Tiles Hop) showed the greatest growth in revenue.
- In 2021, they earned $20 million in the United States, which is 2.1 times more in annual terms. However, this artistic style showed the lowest revenue among all.In second place are hyper-casual titles, which Sensor Tower analysts have identified as a separate visual style.
- Their total revenue amounted to $46.5 million — an increase of 70.4% in annual terms.The third line was taken by three-dimensional anime games.
- American users spent $906 million in them, which is 58% more compared to 2020.Cartoon 2D titles (Candy Crush, Coin Master) became the highest-grossing art style.
- Their total revenue in 2021 reached $12 billion.Revenue growth of games with different artistic styles
Camera Views
Third-person games have become the fastest growing category in terms of cash.
- They earned $2.1 billion in the United States, which is 23.8% more in annual terms.The main drivers of growth were such hits as Free Fire and Genshin Impact.
- Titles with a view from above took second place in terms of growth, they earned $3.8 billion, which is 19% more compared to 2020.
- The top three are closed by games with a side view.
- Their total revenue amounted to $7.5 billion — an increase of 13.2% in annual terms.Games with isometry (Homescapes, Coin Master) took the first place in total revenue.
- Next are the titles with a side view and the titles with a top view.Revenue growth of games with different camera types
