Mobile action games are the fastest—growing genre at the box office in the USA. The analytical company Sensor Tower estimated that in 2021 their total revenue jumped by 68.9% year-on-year. Other genres had more modest growth rates.
The main thing from the report
- In total, American gamers spent $966.8 million on mobile action games last year. They left the most money in Genshin Impact — $406.3 million. Marvel Contest of Champions and Dragon Ball Legends also entered the top three in terms of player spending.
- The second genre in terms of the growth rate of the box office was hyper casual games — 43.1%. Americans spent over $111 million in them.
- The third place was taken by board games. In 2021, the expenses of US users in them increased by 35.4% to $772.5 million.
- But the revenue of racing and geolocation AR-games decreased, albeit slightly. Americans spent 3.8% less in mobile racing than a year earlier, and 5.8% less in geolocation AR games.
- Despite the huge increase in revenue from action games, puzzles became the highest-grossing mobile genre of the year in the United States. In 2021, they earned $5.1 billion. Puzzles are followed by casinos ($4.8 billion) and strategies ($4.3 billion).
- The number of downloads decreased for all mobile genres in the USA. Casinos (39.3%), shooters (31.5%) and puzzles (23.1%) had the biggest drop.
- Sports games suffered the least — their downloads decreased by 2.5% to 141.2 million. The leaders in downloads in this genre were 8 Ball Pool, Retro Bowl and Madden NFL 22.
