The auditing company PricewaterhouseCoopers (PwC) has prepared a detailed review of the Russian video game market for 2020. On the pages of the report — income data, its features, the main problems and growth factors, as well as a comparison with the markets of other countries. There are still many figures only about Moscow.
Important: we have selected data only about the overall picture on the Russian market. You can read the full report here.
- Russia ranks 13th in terms of the video game market in the world, and 6th in Europe. In 2020, Russian gamers spent $2.1 billion (148.8 billion rubles) on video games. This is at the level of Spain and slightly more than in the Netherlands.
- Most of this amount last year fell on Moscow — 119.5 billion rubles (80.3%).
- The mobile segment brought 96.6 billion rubles (or 64% of the volume of the Russian video game market). The second place, in fact, was divided between games for personal computers (16%) and consoles (15%).
- The largest number of Russian gaming teams are registered in Moscow. More than 150 companies developing and publishing video games, with a total of 10 thousand people. For comparison: in general, there were 250-300 gaming companies in the country as of October 2021, and 17 thousand employees in them.
- The top 5 largest gaming companies by revenue (among those registered in Moscow) include MY.GAMES, SoftClub, Buka, Game Insight and CarX.
- 70% of Moscow companies are developing mobile games, 42% are creating games for PC and consoles.
- The average profitability of mobile development is 10-15%, and console and PC — 8-10%.
- According to PwC estimates, the average budget of a mobile game in Moscow in the casual or midcore genre, created by a team of 10 people, is 20 million rubles. The average budget of a hyper—casual game is around 1 million rubles. Approximately 80% of all costs are related to marketing.
- As for PC and console games, Moscow studios spend an average of 60 million rubles on one PC title, and 200 million rubles on a game for consoles. Marketing accounts for 50-70% of the total cost.
- Foreign markets bring up to 90% of the main revenue to Moscow game developers.
