Sensor Tower analysts shared a report on the state of the mobile advertising market in the American App Store in 2020. Among other things, they noted that one of the main advertisers on the market is Playrix.

Sensor Tower analysts told how things were going with the monetization of App Store games in 2020. Among the observations is the strengthening of the subscription model and the growth in the number of teams earning exclusively from advertising.

The Liftoff marketing platform has prepared a large report on the state of the advertising market in the casual games segment. The company reviewed how CPI and ROAS indicators have changed over the year for different subgenres, platforms and regions, and also talked about the most popular advertising formats.The Liftoff study is based on data from March 1, 2020 to February 28, 2021.

At the beginning of this year, RPG and strategy confidently overtook other mobile genres in terms of revenue. This is not the first time this has happened. Sensor Tower analysts talked about the situation with these and other game genres in the first quarter of 2021.

GameAnalytics has announced the launch of a new analytical platform GameIntel. The platform provides access to data on key business metrics and allows you to compare games by genre and mechanics.It is integrated into the already existing benchmark service Benchmarks+ and monitors monthly:

Sensor Tower analytical company has shared a large report on the mobile market for the first quarter of 2021. It turned out that during this period, gamers spent $ 22.2 billion, which is 25% more than a year ago. We tell you what else the analysts found.

IIDEA (the Italian Association of Interactive Digital Entertainment) has prepared a report on the state of the Italian gaming industry by the end of 2020. The total market turnover exceeded €2 billion. Despite the growth of the mobile sector, console games bring the main revenue, while the PC remains the most popular platform for development.The IIDEA study is based on an online survey that was conducted from February 24 to April 1, 2021.

Reach3 Insights, together with Lenovo, conducted a study on female gamers. In addition to preferred genres and other behavioral features, it turned out that almost 60% of women specifically hide their gender when playing online. They do this to avoid unnecessary conflicts and harassment from men.The study was based on a survey of 900 women from China, Germany and the USA.

The analytical company Niko Partners calculated that by mid—May 2021, Tencent had managed to conclude over 50 deals with gaming companies. This is already 1.6 times more than in the whole of 2020, and five times more than in 2019. In their new study, analysts told what forces the Chinese colossus to invest so actively in the industry.

MY.GAMES has compiled a portrait of a Russian gamer by the end of 2020. To do this, the company conducted a survey in which about two thousand players aged 15 to 44 years took part. According to the results of the survey, it turned out that the majority of gamers in Russia are men (59%).

App Annie has prepared a small report on the state of the hyper casual games market following the results of the first quarter. The fastest growing category was simulators, the number of downloads of which increased by almost 200% in annual terms.Key data for the first quarter

There aren’t many mobile franchise games on the American market. Only 9% of titles relate to products made under license. At the same time, they account for 23% of the earnings of the entire mobile in the USA.

By the end of April App2Top.ru Together with AppMagic, I have prepared a report on the most popular and earning mobile games in the world.

Two weeks ago, Apple released the iOS 14.5 update, which required applications to ask users for permission to collect personal data. This feature has already been appreciated by many owners of iOS devices. As Flurry analysts found out, today only 15% of users from all over the world were not against the collection of their personal information.

By the end of 2021, the total revenue of the gaming industry will be $175.8 billion, according to Newzoo analysts. This is 1.1% less than it was last year. Among the main reasons for the decline: lack of equipment due to supply problems, postponement of game releases and restriction of IDFA on iOS.

On the eve of the Game Developers Conference 2021 (to be held on July 19-23), the organizers shared a study on the state of the video game industry. They interviewed over three thousand developers about their preferred platforms, working in a pandemic, the need for gaming unions and the fairness of the commission size in stores.

The Beijing-based analytical company QuestMobile shared the results of a study of the advertising market in China for 2020. Mobile games earned 10 billion yuan from advertising, but this is only a small share of the almost trillion-dollar market in China.The data was also published by the GameLook portal.

A month ago, on March 25, the global launch of the mobile version of Magic: The Gathering Arena took place. In four weeks, she earned $4.6 million. This is one of the most successful launches of CCI on mobile platforms.

Consulting company Deloitte has published the results of a new study of digital trends among Americans. All age groups, with the exception of Generation Z, still call TV shows and movies their favorite entertainment. Zoomers almost never watch TV and prefer video games to other entertainment. It is they who dictate trends today.The Deloitte study is based on a 2009 survey of American consumers that was conducted in February.