Analytics

Analytics

Newzoo: Almost half of female gamers don’t mind buying gaming peripherals. The budget of the majority is up to $100

The market of peripheral devices is experiencing a real boom, and not the last role in this is given to female gamers. According to the calculations of the analytical company Newzoo, almost half of the actively playing women are ready to buy peripherals for consoles and PCs. But most of them have one important condition — the price should not exceed $ 100.
Analytics

Polish analysts have reduced the valuation of CD Projekt shares by almost half — to $58 apiece

In its latest report, the Polish firm DM BOŚ estimated the value of CD Projekt shares at only 231 Polish zloty ($58.7) apiece. Analysts called the creators of Cyberpunk 2077 the “most hated” studio in the world and lowered the forecast for sales of the company’s games. However, they believe that developers have a chance to return to previous heights.Update: In the DM BOŚ estimate, we are talking about the stock price per share.
Analytics

An analogue of IDFA — CAID has been launched in China. Because of him, Apple may lose the Chinese market

Last week, China began testing the CAID identifier — the local equivalent of IDFA, which allows you to bypass Apple‘s new privacy policy. It was developed with the support of the government by the Chinese Advertising Association (CAA), which includes the largest technology companies in the country. Marketing expert Eric Seufert (Eric Benjamin Seufert) told in detail what threatens Apple with the appearance of such a tool. We have chosen the main thing from the…