ASOMobile analytics service has published the final report on the mobile market for 2020. The company talked about the most profitable countries, as well as the highest-grossing applications and game categories in different stores. The material also contains data on the Russian market.General data on stores

72% of App Store revenue came from games, and in Google Play this figure is 69%.

  • At the same time, games account for only 46.9% of the total number of downloads in the App Store.
  • In Google Play, this figure is 59%.The top five highest-grossing apps of the year on Google Play included Coin Master ($580 million), Pokémon GO ($400 million), Google One ($340 million), Gardenscapes ($330 million) and Candy Crush Saga ($310 million).
  • There are many more apps in the top App Store.
  • The top five in terms of revenue included YouTube ($1.3 billion), Tinder ($1.18 billion), Roblox ($710 million), Disney+ ($700 million) and Candy Crush Saga ($430 million).General data on games

The most popular categories of games in the App Store were casual projects (3.4 billion downloads), action games (2.9 billion), simulators (1.6 billion), puzzles (1.2 billion) and strategies (970 million).

  • In Google Play, the top is slightly different, although casual games are also on the first line (22.3 billion downloads).
  • Then there are action games (5.3 billion), arcade games (3.7 billion), simulators (3.4 billion) and racing (2.84 billion).The most profitable categories of games by revenue in the App Store were action ($4.12 billion), strategy ($3.23 billion), RPG ($3.04 billion), puzzles ($3 billion) and adventures ($2.83 billion).
  • In Google Play, the top 5 genres by revenue looks like this: casual games ($6.67 billion), RPG ($5.22 billion), strategy ($2.45 billion), adventure ($2.25 billion) and action ($870 million).
  • Data for Russia

Russia is among the top five countries in terms of downloads of games on Google Play — 2.11 billion downloads per year.

  • Only the USA, Indonesia, Brazil and India are ahead.Russia ranks fifth in terms of game downloads and in the App Store — 680 million downloads per year.
  • The UK, Brazil, Japan and the USA are higher.In terms of revenue in Google Play, Russia ranked seventh with a result of $ 730 million.
  • The leaders in revenue are the United States ($7.28 billion) and Japan ($5.15 billion).In terms of revenue in the App Store, Russia is in ninth place with a result of $ 310 million.
  • The leaders in this indicator are the United States ($ 14 billion) and Japan ($4.73 billion).The most profitable App Store Games by country

In Russia, the most downloaded games in the App Store are PUBG Mobile, Brawl Stars, Subway Surfers, Durak Online and Homescapes.

  • The highest-grossing projects at the same time are Homescapes, PUBG Mobile, Gardenscapes, Brawl Stars and Hero Wars.The top five most downloaded projects among Russian Google Play users included two games from Playrix at once.
  • The top 5 in downloads looks like this: Brawl Stars, Subway Surfers, Tiles Hop: EDM Rush, Homescapes and Gardnescapes. The most profitable projects in Russia were Chronicles of Chaos, Brawl Stars, Empires & Puzzles, Gardenscapes and World of Tanks Blitz.The most profitable Google Play games by country

The full ASOMobile report can be found here.