Olga Shpuntenko and Anna Kotova from the Mail company.En at the White Nights conference, a report was presented on who is who in the gaming business and how to motivate the best employees.

German Studio Wooga has announced the launch of a pilot publishing program, being tested in conjunction with Tactile Entertainment, for its Airheads Jump game.

When releasing the game, along with eliminating bugs and optimizing the monetization strategy, one should not forget such a seemingly small thing as the description of the application. It is this couple of hundred words that can be decisive in the battle for the user’s attention. But how to produce the necessary effect?

In Japan, despite the traditional preference for browser games, the attention to native applications from users is still growing. Many applications of this type have been created, and they strive to achieve the success of the Puzzle & Dragons level.

Romuald Zdebsky from Microsoft at the White Nights: Mobile Games Conference gave a master class on the capabilities of Windows 8 and Windows Phone 8 for mobile games and applications.

According to the latest data from the research company IDC, sales of Android smartphones increased by 73.5% compared to last year. 

Specialists of the analytical company Forrester presented a new forecast for the development of the global tablet market for the period 2013-2017. The rapid growth in the number of active devices will continue: from 327 million tablets in 2013 to more than 905 million in 2017.

Ed Laws and Francois Deschenes from InMobi presented a report on how to get high-quality traffic using technology and analytics at the White Nights: Mobile Games Conference.

Yesterday, Microsoft announced its intention to expand the selection of applications in the Windows Phone Store by launching a beta version of its new online visual editor Windows Phone App Studio.

We need the help of mobile developers and marketers again.–Could you name the systems (servicesetidiscovery prily), where you can buy the installation of the application (game mode of the game) according to the CPI model and, so that you can still choose cities in Russia, for example.

There are many seemingly obvious answers to this question: the desire to make quick money on a proven project, the lack of new ideas, and so on. However, let’s dig a little deeper.

We present to you OZON Reader – a new program for storing and reading e-books. It is absolutely free and allows you to read books from the OZON online store (more than 20,000 titles) and any other third-party sources. At the moment, the app is available for download in the AppStore, so iPhone, iPad and iPod Touch owners can discover a new, more convenient way to read e-books.

 

Simon Podd, Sales Director, EMEA at Flurry at the White Nights: Mobile Games Conference spoke about games on smartphones and tablets in numbers.

Two weeks ago it became known that Behind Studios, the developer of Knights of Pen & Paper, launched a fundraising campaign for a new game – Chroma Squad – on Kickstarter.

Not so long ago, ESA (Entertainment Software Associations) published another report on the state of the US gaming industry.  There was also something about the mobile market.

The authors of Kingdoms of Camelot and Fast & Furious 6 ported one of their main Facebook projects to iOS: the Dragons of Atlantis strategy.

The head of Keen flare calls the success of the release of the game Royal Revolt! for devices on the Windows 8 platform, phenomenal: in just 2 months, the game was downloaded 750 thousand times on Windows Phone alone.

The SessionM marketing grid presented its latest Power Player Report for the second quarter of 2013, in which the company for the first time investigated exclusively gaming mobile applications.