The promotion of mobile games is once again reaching a new level. Model Kate Upton, star of Victoria’s Secret and Sports Illustrated: Swimsuit Edition, starred in a Game of War commercial.
Considering that the project is one of the highest-grossing games in the world (fifth place in earnings on the App Store/Google Play by the end of September), it is clear that its authors from Machine Zone can afford it. Recall that this summer the company was valued at $ 3 billion.
The participation of popular personalities in the promotion of mobile projects is a rarity outside the Asian market. But against the background of the increasing struggle for users, it seems that there is a need for similar practices in the Western market.
Perhaps very soon we will attract more popular personalities in the advertising of mobile products. As for building projects on the popularity of a particular star, as was the case with Kim Kardashian: Hollywood, this is a similar trend for reasons of appearance, but very different in terms of implementation requirements.
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Machine Zone is an American developer of mobile games. The company was founded on January 1, 2008 in Palo Alto, California. Originally called Addmired. Original Gangstaz, Global War and Game Of War – Fire Age became famous.