The authors of the browser clicker Clicker Heroes from the Playsaurus studio will make the second part of the game paid. “It will be ethical. We made a lot of money on microtransactions, and now it’s embarrassing for us,” explained Playsaurus.

Swedish mobile developer MAG Interactive intends to enter the stock exchange and earn $ 68 million on this.

In the incomplete second half of 2017, the gaming direction for virtual and augmented reality has grown by 40% compared to the same period last year, according to the venture company The VR Fund.

Shares of the Electronic Arts gaming corporation fell by 2.5% after public criticism due to loot boxes in the new online shooter Star Wars Battlefront II.

A report by Natalia Portier from Appodeal. Natalia spoke about the current rapidly changing state of mobile advertising, and how some major changes will affect the industry.

What is mobile retargeting and how it can be applied in the gaming vertical, – said Alexey Pisarevsky, CEO of Getloyal.

How can I increase LTV if the application has been on the market for several years and has stopped developing? Gismart managed to do this by turning the music app into a game about drums.

The main questions about retention: what is it, why you should know about it and how to increase it. devtodev analyst talks about this academically, but in an accessible way Vera Karpova in a new article in our series of materials “Performance indicators of games”.

The leading designer of the Civilization V strategy, John Shafer, left the Swedish Paradox Interactive, where he was accepted six months ago. The reason for the departure was “creative differences,” the studio reported.

Electronic Arts Corporation temporarily disabled microtransactions in the online shooter Star Wars Battlefront II a few hours before the world release of the game after a scandal due to the presence of loot boxes and calls for a boycott of the game.

The publishing house THQ Nordic has acquired the Swedish studio Experiment 101 and the rights to the Biomutant role-playing action being developed by the studio.

Motivated mobile game installations have increased by 3.6% since the 3rd quarter of last year, according to the AppsFlyer marketing analytics platform.

One of the company’s veterans, Lasse Louhento, who led the development of Clash of Clans, left the Finnish forge of Supercell hits.

The French media corporation Vivendi will not try to absorb Ubisoft for at least the next 6 months. This is stated in Vivendi’s financial report for the 3rd quarter of 2017.

King’s approach to match game development (three-in-a-row/two-in-a-row) outdated. Adam Telfer, co-founder of Chatterbox Games, told what is replacing the usual Saga-model for the genre on the pages of his blog Mobile Free to Play. We offer a Russian translation of the material.

A report by Anatoly Sharifulin from AppFollow. The speaker spoke about the types of ASO optimization, considered the differences between games and applications, modern practices and approaches, and also analyzed several game cases.

In November 2017, the world release of the mobile fighting game Shadow Fight 3 by the Russian Nekki took place. The company’s founder Dmitry Terekhin and Business Development Director Nikita Korzhavin spoke about the key stages of Shadow Fight 3 development.

Swedish studio Starbreeze Studios closed the 3rd quarter of this year with a loss of $4.1 million before taxes. The company’s management says that the decline is temporary and is associated with business expansion.

VR games can start to be used as advertising. Lionsgate studio together with Unity Technologies has released an interactive VR scene for the new “Saw”. The results of the campaign were very high.