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Marketing December 1, 2017

Nintendo to Release Super Mario Breakfast Cereals in the US

Nintendo has taken up aggressive branding. Her key Super Mario franchise will have its own breakfast cereals. Super Mario Cereal will be available on the shelves of American stores from December 11.
Industry December 1, 2017

“We wanted to probe a new niche”: Pixonic on the launch of War Robots on Facebook Gameroom

Gameroom shared her experience of launching the mobile action game War Robots on the Facebook desktop platform with App2Top.ru Pixonic company.
Games December 1, 2017

Tencent will release not one, but two mobile PUBG

Give me two. The Chinese publisher PUBG is developing not one, but two mobile versions of the game at once.
Industry November 30, 2017

Newzoo: “The gaming industry is growing faster than we thought”

The growth rate of the global video game market is ahead of experts’ forecasts. In 2017, gaming industry revenues will reach a value of $116 billion, an increase of 10.7% compared to last year, according to the analytical company Newzoo.
Industry November 30, 2017

SuperData: “Single games are still on their feet”

It’s too early to bury singles. That’s what SuperData thinks. According to her, in October, the digital versions of Assassin’s Creed: Origins, Middle Earth: Shadow of War and South Park: The Fractured but Whole for three earned $160 million.
Industry November 30, 2017

An American with a gambling addiction spent more than $10 thousand on loot boxes.

People with a penchant for gambling should not be allowed to the loot boxes, says a Reddit user with the nickname Kensgold. He told how he spent more than $10 thousand over the past two years on game content. He managed to break with addiction only thanks to a psychotherapist.
Money November 30, 2017

Big Fish Games buy for $990 million

In Australia, Christmas has started ahead of schedule. Manufacturer of slot machines Aristocrat Leisure makes a gift for itself. He is going to acquire Big Fish Games from the horse racing company Churchill Downs for $990 million in cash.
Industry November 30, 2017

Take-Two: The gaming industry will completely switch to digital sales in 5-20 years

Digital distribution of video games will completely replace retail in the next 5 − 20 years. Karl Slatoff, the president of Take-Two Interactive publishing house, thinks so.
Industry November 30, 2017

Browser Farm Developer Earned $1 Billion in 8 Years

While some are looking for new ways of game monetization, others continue to earn steadily on midcore games. The revenues of the German studio Goodgame Studios have crossed the $1 billion mark since the company was founded in 2009.
Conferences November 30, 2017

White Nights Moscow 2017: Samsung Electronics on optimizing Android applications for the desktop mode of Samsung smartphones

Presentation by Alexey Klyuev and Pavel Lepeev from Samsung Electronics. The speakers demonstrated how the desktop mode works, showed how to write code, as well as edit, assemble and deploy builds using AIDE.
Industry November 29, 2017

Autodesk will lay off 1,1 thousand people with the transition to a subscription job

Autodesk, a developer of 3D modeling tools, will lay off 1,150 employees. The company explained this by switching services to a subscription.
Industry November 29, 2017

Blake Jorgensen: gamers have fallen out of love with linear games

Linear gameplay is no longer as popular with players as it was 5 or 10 years ago, according to Electronic Arts CEO Blake Jorgensen. He said this at the last Credit Suisse media conference in Arizona.
Industry November 29, 2017

The scandal with loot boxes in SW Battlefront II cost EA $ 3.1 billion

Criticism of the online shooter Star Wars Battlefront II hit not only the reputation, but also the capitalization of Electronic Arts. The company lost $3.1 billion in market value when its shares fell by 8.5% since the beginning of the month.
Industry November 29, 2017

Haji Mahtiev strengthened the team RAWG.io the top manager of Svyaznoy and the editor-in-chief of Roy!

Game Recommendation Service RAWG.io , launched this spring by Kanobu founder Haji Mahtiyev, has received an executive director and editor-in-chief.
Industry November 29, 2017

The creator of Dead or Alive plans to open a gaming business in Italy

Japanese game designer Tomonobu Itagaki wants to open a game studio in Rome. The author of the fighting game series Dead or Alive announced this at the GameRome game developers convention, Gamereactor reports.
Industry November 29, 2017

Opinions: what consequences can we expect from the identification of gamers in Russia?

What consequences should the Russian gaming industry expect after the introduction of mandatory identification of gamers by phone number and what are the questions to the initiative, – App2Top.ru he told me Valentin Merzlikin, evangelist of Creative Mobile publishing, and Evgenia Alexandrova, Business Development Manager at CreaGames.
Games November 29, 2017

Divinity: Original Sin 2 bought more than 1 million times

Sales of the Divinity: Original Sin 2 role-playing game by Larian studio exceeded 1 million copies 2.5 months after release. The game is only available on the PC platform.
Conferences November 29, 2017

White Nights Moscow 2017: Amazon on what you need to know about the Amazon Appstore

A report by Mike Hines from Amazon. The speaker told about everything you need to know: from creating an account on Amazon and devices to features.
Development November 29, 2017

Amazon has launched a web platform for creating VR and AR applications

Amazon Internet Corporation has launched the Amazon Sumerian platform for creating three-dimensional applications for VR and AR devices.
Vacancies November 28, 2017

Vacancies of the week (November 28)

Wanted: art director at Cubic Games, bizdev at Playrix and javascript programmer at Nevosoft.
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