What can be learned by calculating Social LTV, as well as how to do it, – says devtodev analyst Vera Karpova in our series of materials “Performance indicators of games”.

The popularity of the shooter Playerunknown’s Battlegrounds (PUBG) beats the performance of competitors. Among those players who stopped playing Overwatch in July, 25% play Battlegrounds.

In the tank multiplayer blockbuster Wargaming, there will be story PvE campaigns that can be carried out alone. One of the tasks of the update is to reach a new audience.

Valve will stop uncontrollably issuing developers any number of game keys. The service explained this by fighting the sale of keys on third-party sites bypassing Steam.

The release of the Direct Games mobile gaming platform from the VKontakte social network took place. The key feature of the platform is the ability to launch HTML5 games directly from the VK mobile application without a separate installation.

Canadian mobile game developer Hibernum Creations has laid off most of the studio’s staff — over 100 employees.

Korean studio Pearl Abyss for the first time showed a gameplay teaser of the mobile role-playing MMO Black Desert Mobile, which can become a competitor to Lineage M from NCsoft.

Which search queries related to games were most popular in the territories of the USA and Russia in July, – App2Top.ru the representative of AdvertMobile told.

According to the results of the 2nd quarter of 2017, the Chinese corporation Tencent earned more on mobile games for the first time than on PC titles.

Russian game designer Anton Telitsyn told Kotaku about the plan to raise the Lord Coin cryptocurrency market in the Lordmancer II mobile MMO project, which can be mined in the game and converted into real money.

In his interview with the Russian Forbes, Mobirate CEO Anton Belov said that his company spends $ 200 thousand on the development of one game.

Indie studio Butterscotch Shenanigans has announced 500 thousand copies of the Crashlands survival simulator sold.

How to work correctly on events in free–play games, what should not be done, and what, on the contrary, should be paid attention to, – he told App2Top.ru the leading game designer of Rocket Jump Andrey Tarasenko.

The Russian company 1C Company and the Dutch game publishing house Soedesco in partnership will start publishing indie titles on physical media.

We continue the traditional weekly publication of selected vacancies. Their selection makes for App2Top.ru Tanya Evdokimenko, HR and recruiting expert, founder of VALUES VALUE.

The role-playing action Path of Exile has updated the attendance record, simultaneously gathering more than 98 thousand gamers on Steam after the release of The Fall of Oriath supplement on August 4.

The author of Resident Evil 2 and Bayonetta, Hideki Kamiya, called the director of the Nier game series Yoko Taro “the savior of the PlatinumGames studio.”

The passion for shooters can lead to a decrease in the volume of gray matter in the brain, which makes a person vulnerable to depression and contributes to the development of Alzheimer’s disease in old age.

The domestic survival Last Day on Earth: Survival from the Volgograd studio Kefir took the sixth place in downloads in the world on the Google Play platform last month.