At White Nights St.Petersburg 2018, Liftoff marketing platform manager Alexandra Issakova spoke about working with creatives. She also touched on such a topic as A/B testing of mobile advertising.

The status of Nintendo Switch as the main indie platform is strengthening every month. The other day, Nintendo’s top managers announced that they consider the indie scene an integral part of the Switch gaming environment and will work to ensure that 20-30 new independent projects appear on the platform every week.

Swedish-Austrian THQ Nordic continues to expand actively. The new purchase of the corporation is the German HandyGames, which develops and publishes mobile games.

Electronic Arts acquired Industrial Toys studio, specializing in the development of mobile games for gamers (for enthusiastic players – approx.). The studio was founded by Alex Seropian, who participated in the development of the Halo, Myth and Marathon game series.

Brazil ranks 13th in terms of spending by gamers, according to the analytical company Newzoo. According to her forecasts, by the end of the year Brazilians will spend $ 1.5 billion on the games.

The preliminary national standard for mobile applications includes 87 requirements for developers, but all of them are advisory in nature, according to Roskachestvo.

At the last session , White Nights performed Jean-Peter Ewert, who deals with business development and legal issues of Steam. He talked about how the platform works now. We offer a recording from the speech, which also included his comment about Steam Spy.

The AppMetrica analytical platform has announced new functionality. It is called “User Profiles”. This is a group of reports that shows data for each user individually. Among other things, we are talking about linking the history of his actions and attributes to the user’s profile.

The revenues of the mobile fighting game Marvel Contest of Champions have grown almost fivefold, analysts from Sensor Tower reported. It’s all about the release of the movie “Ant-Man and the Wasp” and the corresponding new content in the game.

Voodoo buys up search traffic. The most popular iOS gaming search queries are for its products. In the USA — Hole.io and Color Road!, in Russia — Helix Jump and Snake vs Block.

Using a loophole in the statistics of gaming achievements, Ars Technica calculated the approximate number of game owners on Steam. The most popular game in the store turned out to be Team Fortress 2, which has more than 50 million owners.

Australia currently ranks 14th in the world in terms of player spending, Newzoo analysts have calculated. The total revenue of the market in 2018 will be $1.3 billion.

id Software has always been famous for creating games on its own engines, but its new project, Rage 2, is made on Apex. The head of id, Tim Willits, told what dictated such a decision.

Fate Grand Order, a mobile role-playing game with freeplay monetization, has become the main source of revenue for Aniplex, a subsidiary of Sony.

Independent games have become an integral part of the global gaming industry and have ceased to be its antipode, says Rami Ismail, indie developer and co-founder of Vlambeer Studio. He stated this at The Big Indie Fest @ReVersed gaming conference, held in Austria on July 5-8.

The mobile version of the popular The Sims franchise generated over $15 million in 4 months after its release. The source of income was the in-game purchases of users on iOS and Android. The global release of The Sims Mobile took place on March 6, 2018.

A benchmark of mobile games, a list of the highest—grossing games in the history of iOS, as well as a selection of the most earning domestic games – this and much more in our collection of publications for the past week.

How relevant are crypto games today? How do they differ from regular video games? How is traffic attracted for them? I answered these and other questions in an interview with App2Top.ru Sergey Kopov, founder of the studio Sunday Games and 0xGames, in which he recently released the crypto game 0xUniverse.

The Odnoklassniki social network told App2Top.ru how the income of their developers is distributed by genre. She also revealed that she had paid ₽100 million to mobile developers in five months.