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Games November 22, 2017

The head of Square Enix explained the parting with the Hitman franchise

In May of this year, the Danish studio IO Interactive left Square Enix and took with it the flagship Hitman franchise. The president of Square Enix, Yosuke Matsuda, admitted that he left Hitman to the creators because he loves this game too much.
Industry November 22, 2017

The head of the Ministry of Justice of Belgium wants to ban luboks throughout Europe

Belgian Justice Minister Koen Geens said that he wants to ban games with a certain type of loot boxes in Europe. We are talking about loot boxes that gamers buy without knowing what kind of rewards can be waiting for them inside.
Industry November 22, 2017

The mobile version of Ludo collected 55 million downloads in India in a year

India is a land of opportunity. An unknown Indian developer in the west, Gametion, announced that his game Ludo King has collected 55 million downloads in a year.
Industry November 22, 2017

Everything is very bad: US congressmen want to ban the sale of Star Wars Battlefront II to children

The story with the loot boxes continues. Two representatives of the Hawaiian House of Representatives of the United States are considering banning the sale of Star Wars Battlefront II to children.
Conferences November 22, 2017

White Nights Moscow 2017: Unity Ads on the correct integration of advertising

Slava Taraskin’s report from Unity Ads. The speaker talked about how to properly insert rewarded videos into the game, and also talked about mechanics, metrics and tools that can be used to get maximum revenue.
Vacancies November 21, 2017

Vacancies of the week (November 21)

Wanted: server programmer at Banzai Games, game designer at Fusioncore and SMM manager at Game Insight.
Industry November 21, 2017

Fallout Shelter Developer closes office in Santiago

The Canadian company Behavior Interactive liquidated the Chilean branch and laid off about 30 employees. Behavior Interactive is known as the developer of Fallout Shelter, Day by Daylight and other games.
Conferences November 21, 2017

White Nights Moscow 2017: AppsFlyer on fighting fraud

A report by Alex Keselman from AppsFlyer. The speaker spoke about how to correctly detect fraudulent activity, which triggers to pay attention to and correctly calculate your ROI.
Games November 21, 2017

More than 300 thousand people played the VR version of Resident Evil 7

Over 300 thousand users have already played in the VR horror mode of Resident Evil 7. This is about 12% of the total audience of the title of 2.7 million gamers and more than 30% of all PlayStation VR owners.
Industry November 21, 2017

Sales of Battlefront 2 in retail decreased by 60% compared to the first part

The initial sales of physical copies of the online shooter Star Wars Battlefront II turned out to be 60% worse than the figures of the first part, released in 2015.
Marketing November 21, 2017

AdvertMobile: Tops of the most popular iOS gaming queries (October 2017)

The most popular search query in the USA on iOS in October was the word Stop, and in Russia – Sandbox. What other mobile search queries related to games were popular in the territories of the USA and Russia – read in our joint material with AdvertMobile.
Industry November 21, 2017

The creators of Clicker Heroes refused to frituplay for “ethical reasons”

The authors of the browser clicker Clicker Heroes from the Playsaurus studio will make the second part of the game paid. “It will be ethical. We made a lot of money on microtransactions, and now it’s embarrassing for us,” explained Playsaurus.
Money November 20, 2017

Ruzzle Developer Wants to Raise $68 Million for IPO

Swedish mobile developer MAG Interactive intends to enter the stock exchange and earn $ 68 million on this.
Platforms November 20, 2017

The market of VR and AR games has grown by 40 in six months%

In the incomplete second half of 2017, the gaming direction for virtual and augmented reality has grown by 40% compared to the same period last year, according to the venture company The VR Fund.
Industry November 20, 2017

EA shares fell after the Battlefront II Loot Box Scandal

Shares of the Electronic Arts gaming corporation fell by 2.5% after public criticism due to loot boxes in the new online shooter Star Wars Battlefront II.
Conferences November 20, 2017

White Nights Moscow 2017: Appodeal about mobile advertising

A report by Natalia Portier from Appodeal. Natalia spoke about the current rapidly changing state of mobile advertising, and how some major changes will affect the industry.
Marketing November 20, 2017

Mobile retargeting: what is it and how to use it to return players?

What is mobile retargeting and how it can be applied in the gaming vertical, – said Alexey Pisarevsky, CEO of Getloyal.
Industry November 17, 2017

Gismart has tripled LTV by adding a game mode to the project

How can I increase LTV if the application has been on the market for several years and has stopped developing? Gismart managed to do this by turning the music app into a game about drums.
Marketing November 17, 2017

What do I need to know about retention?

The main questions about retention: what is it, why you should know about it and how to increase it. devtodev analyst talks about this academically, but in an accessible way Vera Karpova in a new article in our series of materials “Performance indicators of games”.
Industry November 17, 2017

The creator of Civilization V left Paradox due to “creative differences”

The leading designer of the Civilization V strategy, John Shafer, left the Swedish Paradox Interactive, where he was accepted six months ago. The reason for the departure was “creative differences,” the studio reported.
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