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Conferences November 27, 2017

White Nights Moscow 2017: InMobi on how to make the most of the money spent on marketing

Ed Laws report from InMobi. The speaker shared the best practices on UA, remarketing and anti-fraud.
Industry November 27, 2017

In Russia, the identification of gamers by phone number will be introduced

The Russian gaming industry is under attack again. The Security Council of the Russian Federation has ordered the FSB to introduce identification of users of online games by cell phone number. The authorities believe that terrorist attacks can be prepared through game chats.
Marketing November 24, 2017

4 types of retention: what is retention?

Retention can be different. Measuring the indicators of the product, one should definitely not be limited to one. How it happens, – says the analyst devtodev Vera Karpova in a new article in our series of materials “Performance indicators of games”.
Money November 24, 2017

SuperData: monetization of games through the sale of additional content will grow

Video games will generate more and more money through the sale of additional content, according to the analytical company SuperData.
Games November 24, 2017

Players boycott FIFA 18 due to bugs and balance

Electronic Arts is boycotting again, this time by FIFA 18 fans. Sportssim fans launched the #FixFIFA campaign with an appeal not to buy the game on sale on the occasion of “Black Friday” until the developers fix their mistakes.
Conferences November 24, 2017

White Nights Moscow 2017: Wargaming about growing ideas

Report by Antonina Binetskaya from Wargaming. Antonina told about how the company works with ideas of new games / products, what work should be done before the pitch of the project to investors / LT, as well as how to start the process of working with ideas within the company.
Industry November 24, 2017

The ex-head of Kabam joined the creators of Critical Ops

Korean millionaire Kevin Chou will help the Finnish studio Critical Force to develop a mobile shooter Critical Ops as an esports. To this end, the former head of Kabam joined the board of directors of Critical Force.
Games November 24, 2017

Bandai Namco announced “tamagotchi” for iOS and Android

Bandai Namco continues to celebrate the 20th anniversary of Tamagotchi. First, I re-released the original toy, and now I have taken up the development of the My Tamagochi Forever title for iOS and Android platforms.
Industry November 24, 2017

“There are more companies that earn (on mobile) from $1 million per month in Russia than in the whole of Europe”

In Russia, everything is fine with mobile teams. Only decent-earning companies – more than a hundred pieces. This is what representatives of Google Play Dmitry Martynov and Roman Mardo think.
Industry November 23, 2017

Fighting game Shadow Fight 3 scored 6 million installs in a week

Shadow Fight 3 has started successfully. Mobile fighting game from Nekki and Banzai Games has been downloaded 6 million times in 7 days since its release. At the same time , the DAU of the project is 2 million.
Industry November 23, 2017

Homescapes: 35 million by the second month on the market

Three-in-a-row about the arrangement of the family estate continues to gain points. According to the results of two months since the worldwide release, Playrix’s blockbuster has 35 million installations and a DAU of 9 million.
Games November 23, 2017

Puzzle WordBrain studio MAG Interactive downloaded more than 40 million times

The WordBrain puzzle by the Swedish company MAG Interactive has been downloaded 40 million times in the App Store and Google Play. On this occasion, MAG Interactive redesigned the game.
Industry November 23, 2017

Developer Forza Horizon hired the creators of GTA and MGS for a role-playing project

Known for the Forza racing series, Playground Games has hired game designers who worked on GTA V, Metal Gear Solid and Hellblade: Senua’s Sacrifice.
Games November 23, 2017

The new Nintendo mobile game topped the top App Store downloads in the USA

Social simulator Animal Crossing: Pocket Camp from Nintendo topped the ranking of iOS app downloads in the United States seven hours after its release on November 21.
Conferences November 23, 2017

White Nights Moscow 2017: Mobvista about the promotion of games in China

A report by Leon Zhong from Mobvista. The speaker spoke about how to properly promote games and attract users in China.
Money November 23, 2017

Hellblade went into profit after 500 thousand copies sold

Sales of the adventure action Hellblade: Senua’s Sacrifice studio Ninja Theory overcame 500 thousand copies in the first 3 months and began to bring profit to the authors of the game.
Money November 23, 2017

The birds have gone into a peak: Rovio shares fell by 20% after the publication of the report for the 3rd quarter

The stock market reacted violently to Rovio’s financial indicators for July-September. After the news of the drop in profits, the shares of the creators of Angry Birds fell by 20%.
Industry November 23, 2017

Talking Tom creator’s games have been downloaded more than 7 billion times

Outfit7 studio’s gaming portfolio has surpassed the milestone of 7 billion downloads. Outfit7 is known as the creator of the Talking Tom mobile franchise, whose first game was released 7 years ago.
Money November 22, 2017

Outplay’s revenues have grown by almost 2000 in 4 years%

Mobile studio Outplay Entertainment is recognized as the fastest growing tech company in Scotland. Since 2013, its revenues have grown by 1904%.
Platforms November 22, 2017

Techcrunch: Apple bought an AR startup for $30 million

Apple has acquired Vrvana startup for about $30 million, Techcrunch reports, citing internal sources.
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