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Industry July 12, 2018

Nintendo Switch will be the best-selling console in the United States for 2018

The new Nintendo console has a great year in the States. According to its results, it will overtake the PlayStation 4 and Xbox One in the number of copies sold. This forecast was made by Mat Piscatella, an analyst at NPD.
Industry July 12, 2018

Game of War publisher fired more than a hundred traffic managers

Machine Zone has cut about 125 employees. According to VentureBeat sources, employees responsible for marketing campaigns and user engagement have been hit by a wave of layoffs.
Development July 12, 2018

Unity 2018.2 was released

The second large-scale update of Unity for the year boasts new rendering capabilities, convenient debugging of code in IL2CPP builds, a Burst compiler, a completely redesigned resource system and many improvements for 2D games, including support for vector graphics and hexagonal tiles in Tilemap.
Industry July 12, 2018

The Russian gaming market will earn $1.7 billion in 2018

Russia ranks 11th in the world in terms of the turnover of the gaming market, the analytical company Newzoo has calculated. According to her, by the end of the year, the country’s market will earn $ 1.7 billion.
Industry July 12, 2018

Steam has personalized the “Coming Soon” tab

The tab with games not yet released on Steam has been improved and renamed to “Popular Future Products”. Now this list will be formed taking into account the interests of a particular user to make the search more productive. The developers recognized that when the list was simply replenished with all future titles, it was practically useless.
Marketing July 11, 2018

Promotion School: what is CTR?

Together with Mobio, we tell you a little about CTR, one of the most important metrics in marketing. We touch upon such topics as its calculation and analysis of indicators. The author of the material is Nikolay Marchenko, the media buyer of the platform.
Conferences July 11, 2018

Video: Merculet platform on the use of blockchain in games

At the last White Nights session, Kiness Cheng (Keyness Cheng) spoke. He represented the company Merculet, which offers customers its own solution for the implementation of blockchain in their projects. He spoke about what opportunities the blockchain opens up to the gaming industry today.
Games July 11, 2018

The Warframe convention attracted 25 times more viewers on Twitch than a year ago

The stream from the convention of fans of the free-play MMO RPG Warframe gathered an audience of 414 thousand viewers on Twitch, which is 25 times more than last year’s result. The developers actively encouraged fans to watch the broadcast, rewarding viewers with free loot.
Industry July 11, 2018

Google Play Games is testing a section with gaming news

The Google Play Games app has started testing a new section called “Hub” — a personalized news feed about mobile games.
Development July 11, 2018

Corona now supports instant HTML5 applications

A few days ago, a new version of the two-dimensional Corona game engine was released. Among the central innovations of version 2018.3326 is support for Facebook Instant Games and Direct Games in VKontakte.
Money July 11, 2018

Tilting Point will spend $132 million annually to promote partner games

Publisher Tilting Point, created by natives of Electronic Arts, announced that it will invest $132 million each year in mobile developers’ games, helping them to increase the app’s findability and get more traffic.
Money July 11, 2018

Clash Royale revenue exceeds $2 billion

The Clash Royale strategy, one of the hits of the Finnish Supercell, has already brought its creators $ 2 billion, of which $40 million in the last month.
Industry July 11, 2018

Japan is the leader in App Store spending per capita

Analysts from Sensor Tower made the top 10 countries in terms of App Store spending per capita. It turned out that no country in the world can compare with Japan in this indicator.
Development July 10, 2018

The Australian has redesigned his mod for Skyrim into a separate game

Nick Pearce has developed a popular mod for The Elder Scrolls V: Skyrim called The Forgotten City. For his project, he received an award from the Writers’ Union of Australia, and now he is making a full-fledged game based on the mod.
Conferences July 10, 2018

Video: the Liftoff platform’s story about how it makes creatives

At White Nights St.Petersburg 2018, Liftoff marketing platform manager Alexandra Issakova spoke about working with creatives. She also touched on such a topic as A/B testing of mobile advertising.
Industry July 10, 2018

Nintendo: We want to see 20-30 indie new products on Switch weekly

The status of Nintendo Switch as the main indie platform is strengthening every month. The other day, Nintendo’s top managers announced that they consider the indie scene an integral part of the Switch gaming environment and will work to ensure that 20-30 new independent projects appear on the platform every week.
Industry July 10, 2018

The new purchase of THQ Nordic was the mobile developer HandyGames

Swedish-Austrian THQ Nordic continues to expand actively. The new purchase of the corporation is the German HandyGames, which develops and publishes mobile games.
Industry July 10, 2018

EA bought the studio of one of the creators of Halo

Electronic Arts acquired Industrial Toys studio, specializing in the development of mobile games for gamers (for enthusiastic players – approx.). The studio was founded by Alex Seropian, who participated in the development of the Halo, Myth and Marathon game series.
Industry July 10, 2018

The turnover of the Brazilian gaming market in 2018 will amount to $1.5 billion

Brazil ranks 13th in terms of spending by gamers, according to the analytical company Newzoo. According to her forecasts, by the end of the year Brazilians will spend $ 1.5 billion on the games.
Industry July 10, 2018

GOST for mobile applications has appeared in Russia

The preliminary national standard for mobile applications includes 87 requirements for developers, but all of them are advisory in nature, according to Roskachestvo.
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