In April, Supercell introduced a battle pass to Clash of Clans. The new mechanics and its high-quality monetization have returned the revenue of the game to the level of 2017.
The Sensor Tower analytical service was the first to pay attention to this. He noted that in June alone, users spent $76 million on the game. The last time the game earned more was only in June 2017. Then the revenue of Clash of Clans was $82 million.
Before the introduction of the battle pass, the game’s revenue steadily declined year after year. Recall that at the best time for itself — 2014-2015 — Clash of Clans could earn up to $ 150 million per month.
The game is unlikely to reach the previous values, but its developers have no reason to be sad. According to the DataMagic analytical service, Clash of Clans, now released in 2012, is the highest—grossing Supercell game. For example, the main blockbuster of 2016 — Clash Royale — earns half as much per month.
We have already written in detail about the battle pass in Clash Royale. In short, a paid subscription to it gives players the opportunity not only to get a large amount of resources for activity in the game, but also a unique skin for one of the game characters. Skins change every month.
Also on the topic: