Report by Jan Schneidereit from Mothership Marketing GmbH. The speaker spoke about how to build a successful media strategy focused on European countries.

Patrick Soderlund, Executive vice President of Electronic Arts, said that the company “cannot afford” the mistakes they made with the loot box system in the online shooter Star Wars Battlefront II. This concerns the future of the MMO thriller Anthem and other projects of the company.

For this March, the authors of Homescapes and Fishdom have raised more money than the Finnish forge of Supercell hits, famous for Clash of Clans and Clash Royale.

Sega has announced the release of a smaller version of the 16-bit Mega Drive Mini console. The retro console was presented at the Sega Fes 2018 festival, held on April 14 in Tokyo.

Last year, the average American iPhone user’s spending on mobile games increased by 13%. According to the analytical company Sensor Tower, if in 2016 they spent $ 32, then in 2017 this figure was already $36.

The number of players in the Rainbow Six: Siege multiplayer tactical shooter has exceeded 30 million people. This is reported by the publisher of the game, Ubisoft.

On April 11, the independent analytical service Steam Spy stopped receiving Steam user data because Valve hid this information from third-party eyes. The author of the Games Industry publication Christopher Dring believes that this decision will harm small and medium-sized gaming companies.

Odnoklassniki has launched a new program to support mobile game developers. It concerns those who make HTML5 projects. The essence of the program is the refusal of the social network from its share of the game’s revenue in the first three months after the release of the title.

The Hitman Sniper mobile action movie launched 4 years ago on iOS. At the end of March this year, the title was recognized as the most popular game of the franchise by the number of copies sold. Project lead Dominic Allaire told how his team managed to ensure the game such a long-term success.

A report by Teut Weidemann, an expert in the field of free-play games. The speaker talked about how to increase conversion and ARPPU in your game.

The Minsk-based studio Vizor has reported on the successful launch of its social blockbuster “Klondike: The Missing Expedition” on mobile platforms. In just seven days since the global launch, the project has reached the mark of 1 million downloads.

On April 10, Boss Key Productions studio released a new title in early Steam access — the freeplay “battle royale” Radical Heights. This is the studio’s second game after the ambitious but failed heroic shooter LawBreakers. According to the rating service GitHyp, Radical Heights started on Steam not much better than its predecessor.

The Chinese authorities have announced an unofficial boycott of online video games from South Korean studios. This point of view is stated in the largest Korean newspaper “Joseon Ilbo”. According to the journalists of the weekly, the decision of the Chinese administration is political in nature.

The more a mobile user consumes rewarded advertising, the higher their engagement, retention and spending in the app become. This is stated in the study of the Tapjoy mobile advertising platform.

The Chinese corporation Tencent will monitor the behavior of gamers in their games. For playing with cheats and offensive behavior, the publisher promised to reduce the social assessment — a parameter by which the Chinese authorities plan to determine the social value of each resident of the country in the future.

In January, KamaGames announced a partnership with Yoozoo Games. The companies jointly launched Poker Champions in India, a version of Pokerist adapted to the local market. In an interview with KamaGames CEO Andrey Kuznetsov, we talked about the Indian mobile games market.

Indie studio Yacht Club Games offered its own version of the fight against the indie apocalypse. She raised the price tag for her game on all platforms, and at the same time went to the Nintendo Switch. Thanks to this, the company earned a record amount for Shovel Knight in 2017 in the entire history of its sales.

A report by Andreas Naumann from Adjust. The speaker spoke about fraud schemes and how they have become more complicated over the past few years.

Unity Technologies, together with the State Corporation for the Development of the Digital Economy of Malaysia (MDEC), has launched a Southeast Asian innovation center in the capital of the country. It is intended for developers using the Unity engine.