Due to the fact that the Chinese government suspended the issuance of licenses for the release of new games in the country, the world’s largest game publisher began to have problems. Tencent reported a 2% drop in net income for the second quarter of 2018 compared to the same period last year.

A report by Alexandra Radchenko from Playtestix. In her presentation, Alexandra talked about the dynamics of PUBG positions and the UX layers that keep players in the sensational battle royale genre game: unique mechanics, emotions, comparison with top games (Dota, CS) and references (Arma, H1Z1, Fortnite).

The head of the design direction of Electronic Arts Corporation, Patrick Soderlund, decided to leave the company, where he worked for about 20 years. He was not deterred even by very big money — shortly before that, EA paid a $20 million bonus to the top manager.

Wanted: Head of the traffic procurement department at Belka Games, Unity developer at ITL Games and analytics programmer at Playrix.

The executive director of the Yakuza adventure franchise Toshihiro Nagoshi said that in the past he tried to interest Nintendo and Microsoft in his project. As a result, he was rejected by both companies, which is why the Yakuza series was released only on Sony PlayStation consoles for 8 years.

Mobile “shadow” fighting game reported on the successes. Shadow Fight 3 has gained 40 million installations since its release in November 2017. At the same time, the game receives the most money from China. About this in the comments for App2Top.ru Nikita Korzhavin, Director of Business Development at Nekki, told.

Sometimes the growth opportunities of business metrics are embedded in non-obvious things. IT Territory managed to achieve an increase in the retention of the first day thanks to the introduction of “deep UX” into the development.

Gamers’ spending on the PUBG Mobile online action movie has exceeded $50 million since the game’s international launch in March 2018. The revenue driver of the mobile “battle royale” in the last few weeks has been the sale of Elite Royale Pass subscriptions, according to the analytical company Sensor Tower.

KamaGames, an international publisher of social casinos, has announced the launch of its own KamaGames cryptocurrency token (KGT) on the Ethereum blockchain platform. The pre-sale of tokens will start at the end of September this year.

Four gaming industry experts analyzed four games in real time. They looked at each game as a system that either works or doesn’t work. They told us what they think about design, monetization, game mechanics, game cycle and social features. At the end, the experts and the audience chose the leaders among the participants of the analysis.

The co-founder of the independent studio Snapshot Games, David Kaye, told how his company managed to attract almost $2.2 million through crowdfunding and pre-orders for the development and promotion of the Phoenix Point tactical strategy from the author of the famous XCOM game franchise, Julian Gallop.

Mikhail Kuzmin, co-founder of the podcast “How Games are Made” and head of business development at HeroCraft, announced his transition to the position of marketing director at tinyBuild publishing house, known for launching games such as Punch Club and Hello Neighbor.

The analytical company Newzoo has prepared a traditional rating of the 20 most popular games on the PC platform in July 2018.

Analysts from Sensor Tower have calculated how much Epic Games’ decision not to publish its Fortnite blockbuster in the store can cost Google Play.

Despite Epic Games’ refusal to publish Fortnite on Google Play, at least one of the company’s mobile games will still appear on the official Android marketplace.

During the round table at White Nights St. Petersburg, experts discussed the specifics of interaction with influencers, what difficulties they have to face, and how cooperation helps in promoting the game.

The Chinese gaming market is under attack. Due to administrative changes, the region was left without new games. The administration, which is responsible for issuing licenses for publishing games, has not issued them since the end of March.

The mobile action game War Robots from the Russian Pixonic team has already received 100 million installations on all platforms. A year ago, this number was less than half.

The cross-platform action-adventure game with “cubic” graphics Pokémon Quest earned $8 million in the first month after its release. The main revenue came in the first week after the release of the game, then the spending of gamers decreased by an order of magnitude.