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News September 1

Main events from the weekend (August 30-31)

Steam introduced a return verification process for users from the United Kingdom, Blizzard Entertainment filed a lawsuit against creators of unofficial World of Warcraft servers, and the Gears of War: Reloaded audience surpassed one million players. We outline the main events in the gaming industry over the past weekend.
Premium Marketing August 29

Marketing of Heroes of Might and Magic: Olden Era as an example of multi-level work with a brand and community

It has been a year since the announcement of Heroes of Might and Magic: Olden Era. During this time, Unfrozen has actively promoted the game through various channels and tools. We analyzed the studio’s marketing approach and successful communication strategies that positively impact interest in the game.
News August 29

This year, revenue from the Chinese gaming market will surpass the $50 billion threshold, according to analysts

The analytical company Niko Partners forecasts that the year 2025 will be extremely successful for the Chinese gaming market. According to their calculations, residents of China will spend $50.7 billion on games over the year — $1.5 billion more than in 2024.
News August 29

More than 450 Diablo developers have united in a union

Another union has been established at Blizzard Entertainment. This time, it was formed by specialists working on the Diablo series of games.
News August 29

Shareholders of Thunderful Group approved the deal with Atari

A month ago, the Swedish holding company Thunderful Group reported that its affairs were not going well, with bankruptcy looming on the horizon. In an attempt to save itself, one of its measures was to sell a majority stake in the company — 81.7% — to Atari. However, to make the deal happen, it first needed the support of existing shareholders, which it now has.
Industry August 29

On September 4, Xsolla and Futura Digital will host a webinar about the implications of the dispute between Epic Games and Apple for the mobile market

The companies Xsolla and Futura Digital have announced a free webinar for mobile developers and publishers. The discussion will focus on the impact of the Epic Games conflict with Apple on working with iOS applications. The situation will be examined from two perspectives—legal and business.
News August 29

Metal Gear Solid Δ: Snake Eater became the sixth most popular Konami game on Steam

On the evening of August 28, Metal Gear Solid Δ: Snake Eater was officially released on PCs and consoles — the game was available to Deluxe Edition holders two days earlier. According to SteamDB, within a few hours, the peak online count for the remake on Steam reached 19,634 players.
News August 29

CD PROJEKT earned over $120 million in six months, with 60% coming from Cyberpunk 2077

The Polish corporate group CD PROJEKT released its financial report for January-June 2025. They announced that their revenue reached 443 million zlotys (121.1 million USD), which is 4% more than the previous year. The main source of income was Cyberpunk 2077.
Round table August 28

The situation in the web gaming market in Russia — a platform perspective

Moving forward with our study of what’s happening in Russia’s web games market. This time featuring platforms like Yandex Games, VK, and Pikabu Games.
News August 28

Every day, more than 100,000 new buyers appear on Steam — and other figures from Valve’s report at Gamescom 2025

Valve’s Business Development Manager Erik Peterson spoke at the Devcom developers conference held during Gamescom 2025. He revealed some fresh data about the Steam store.
News August 28

Almost 3 million people have played Wuchang: Fallen Feathers — analytics

The analytical company VG Insights shared its data on the audience of the Chinese Soulslike Wuchang: Fallen Feathers.
News August 28

Apple’s monopoly on the mobile app store market is being investigated in Colombia

Colombia is another country that has initiated an antitrust investigation against Apple due to its App Store policies. The local regulator suspects that the corporation has violated free trade principles.
News August 28

Another group of employees has been laid off at Crystal Dynamics

The studio Crystal Dynamics announced a new round of layoffs on LinkedIn. This time, they did not disclose the number of affected employees.
Monetization August 27

Direct-to-consumer sales (D2C) are the new standard in game monetization

Let’s explore together with Xsolla what direct sales are, how it happened that the mobile gaming market has embraced them now, and why they require adaptation from both developers and users.
Premium Industry August 27

“Request budgets under $500,000”: How PlayStack seeks indie games and helps them succeed in the market

Many learned about PlayStack after the phenomenal success of Balatro, although the company has been around for nearly 10 years. Since 2019, the publisher’s revenue has increased 40-fold, and its unique approach to project searching has helped amass an impressive catalog. This and more about PlayStack’s business is covered in today’s article.
News August 27

In July, the revenue of the US gaming market exceeded $5 billion, with the main hit of the month being EA Sports College Football 26

Analyst Mat Piscatella from Circana released his monthly report on the state of the U.S. gaming market. We’ve highlighted the key figures.
News August 27

NetEase has decided to stop supporting T-Minus Zero Entertainment. The studio may now shut down

In the summer of 2023, a group of former developers from Fallout 76, Doom, and Star Wars: The Old Republic launched a new studio under the wing of NetEase, called T-Minus Zero Entertainment. Two years later, they faced difficulties.
News August 27

In Japan, they will start giving in-game currency for Monster Strike and Kotodama as a reward for paying taxes

The authorities in Tokyo’s Shibuya ward have initiated an unusual tax campaign. They announced that residents of Japan could receive a tax deduction in the form of in-game currency if they allocate part of their taxes to the ward’s budget.
News August 27

The turnover of the Finnish gaming industry has increased 71 times over 20 years — study

Over the last two decades, the turnover of Finland’s gaming industry has significantly increased, reports Neogames in a recent report. According to their estimates, in 2024 the figure amounted to a near-record €2.85 billion.
Investor/publisher wanted August 27

Indie developers of the top-down shooter Eternal Troops are looking for a publisher to help them launch on Steam and polish the project

Continuing our column “Developer/Publisher Wanted,” where indie teams share about themselves and their projects. Next up is the Eternal Troops Team, which is creating an original isometric shooter set during World War I.
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