The total spending of users on mobile applications in the near future will amount to $ 75 billion, of which 75% will be spent on IAP, Juniper Research analysts reported in their latest report.

Mobile Content Forum estimated the Japanese mobile content market at $8.8 billion last year, of which $5.1 billion was for games for mobile devices. 

At the White Nights: Mobile Games Conference, Daria Lopatko, Marketing Director of Renatus, spoke about how to monetize players who do not pay.

The current year has been extremely successful for Beijing-based developer Locojoy. Having survived several difficult years, the company released the I AM MT card strategy, based on the famous anime, which, in turn, was created based on World Of Warcraft.

Our portal in an exclusive interview discussed the situation on the Japanese mobile games market with Jun Sasaki, creative director of Dango Inc.

Alexander Dzyuba, Sales Director of Playtestix, presented a methodology for creating successful applications and games at the White Nights: Mobile Games Conference.

Amazon is analyzing the results of the introduction of the Amazon Coins virtual currency and talking about an increase in developers’ income. Obviously, the company was satisfied with the results.

The analytical company Distimo has published a fresh review of the mobile app market: over the past six months, Google Play revenue has increased by 67%, and the App Store has shown only 15% growth.

Olga Shpuntenko and Anna Kotova from the Mail company.En at the White Nights conference, a report was presented on who is who in the gaming business and how to motivate the best employees.

German Studio Wooga has announced the launch of a pilot publishing program, being tested in conjunction with Tactile Entertainment, for its Airheads Jump game.

When releasing the game, along with eliminating bugs and optimizing the monetization strategy, one should not forget such a seemingly small thing as the description of the application. It is this couple of hundred words that can be decisive in the battle for the user’s attention. But how to produce the necessary effect?

In Japan, despite the traditional preference for browser games, the attention to native applications from users is still growing. Many applications of this type have been created, and they strive to achieve the success of the Puzzle & Dragons level.

Romuald Zdebsky from Microsoft at the White Nights: Mobile Games Conference gave a master class on the capabilities of Windows 8 and Windows Phone 8 for mobile games and applications.

According to the latest data from the research company IDC, sales of Android smartphones increased by 73.5% compared to last year. 

Specialists of the analytical company Forrester presented a new forecast for the development of the global tablet market for the period 2013-2017. The rapid growth in the number of active devices will continue: from 327 million tablets in 2013 to more than 905 million in 2017.

Ed Laws and Francois Deschenes from InMobi presented a report on how to get high-quality traffic using technology and analytics at the White Nights: Mobile Games Conference.

Yesterday, Microsoft announced its intention to expand the selection of applications in the Windows Phone Store by launching a beta version of its new online visual editor Windows Phone App Studio.

We need the help of mobile developers and marketers again.–Could you name the systems (servicesetidiscovery prily), where you can buy the installation of the application (game mode of the game) according to the CPI model and, so that you can still choose cities in Russia, for example.