The mobile advertising market totaled $4.1 billion in 2012. This year, analysts promise that the market volume will grow to $ 7.3 billion. And most of it will be on iOS. Why?
It is well known that the Android user base is several times larger than that of the Apple ecosystem, that there are more ads in Google Play apps. But, despite this, the main money comes from the axis from the Cupertinos.
No one officially names the reason.
John Koetsier with Venture Beat writes that many advertisers reduce it to the following statement: “there is too much junk and malware on the Play Store. In addition, in terms of the number of users who have confirmed their credit information and those who want and can buy something, the Google platform lags behind its competitor.”
Specifics?
For every $1 spent on mobile advertising, $0.75 is spent on iOS. Even the CPM of the iPod Touch is higher than that of Android smartphones.
- Android Smartphones – $0.50
- iPhone – from $0.65 to $0.88
- iPod Touch – from $0.74 to $0.98
- iPad – up $0.82 to $1.16
While tablets are the platform with the greatest advertising potential, Android tablets account for only 1% of all mobile sales.
CTR on the Google platform is twice as bad as that of Apple. While for iPad this parameter reaches 2-2.5%, and for iPhone – 1.4-1.7%, for Android smartphones it barely reaches 1%, and for Android tablets – 1.1%.
So it turns out that iOS overtakes Android in all respects as an advertising platform. The iPod Touch alone earns a third of the total revenue from Android advertising for the same period in three months.
Of course, it won’t last forever. The only question is when exactly Android will become the leader. Forecasts?