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Players are more likely to buy “disposable” items

Flurry Analytics analyzed 57 million purchases of items in freemium games on iOS and Android platforms. During the first half of 2011, freemium games (also known as free-to-play – you can download them for free, but for a faster passage of the game you need to purchase various items and artifacts) became leaders in revenue among the top 100 apps in the App Store. They account for 65% of transactions, while paid applications have faded…