All publications by tag «valve»

Platforms

How Steam Stopped the Indie Apocalypse, but Almost Destroyed Small Games

A few years ago, the indie apocalypse almost turned Steam into a “garbage dump”. Valve managed to defeat the invasion of low-quality games, while continuing to let everyone into its store. However, due to the new Steam algorithms, small titles actually have no place left on the site. Marketing consultant Chris Zukowski told about this problem in his material for the website How To Market A Game.
Law

A new class action lawsuit has been filed against Valve. The company is accused of exploiting publishers and buyers

Indie studio Wolfire Games, known for the action game about anthropomorphic animals Overgrowth, initiated an antitrust class action lawsuit against Valve. The reason was the dominant position of the company in the PC market. The creators of Steam are accused of the fact that the high commission of the store allegedly forces publishers to raise prices and invest less money in development.Overgrowth
Industry

UTM analytics tools have appeared on Steam to track visits and additions to vishlists

Important news for developers and publishers on Steam. Now the UTM analytics menu has appeared in the Valve store, with which you can track advertising campaigns on the game page. Tags will allow you not only to find out the sources of traffic, but also to track the number of purchases and additions to vishlists.The new service is currently in open beta testing mode and is available on all accounts with permission to view marketing…