Acquisitions continue to take place in the mobile market. One of the largest marketing companies — ironSource — became the owner of SOOMLA, an Israeli analytical startup.

Not only hyper-casual can achieve a low CPI. Marketing company Soomla told about five mobile games in which the cost per installation is less than $ 0.5.

How much eCPM differs from region to region and how big is the eCPM difference between different types of advertising,” the Soomla analytical service said in its latest report.

The marketing company Soomla told how much the value of the advertising LTV jumps depending on the region, advertising network, OS version, as well as the brand and model of the mobile device.

Pareto’s law also applies to earnings from mobile advertising: 80% of revenue is generated by 20% of application users, according to the analytical firm SOOMLA.

One of the mobile publishers in November 2016 managed to earn $74.76 on advertising on one mobile user.

About the most popular solutions for A/B testing in mobile, – Soomla company told.

SOOMLA has collected in one post indicators by which you can roughly estimate how successful the game turned out to be. We share.

About personal relationships at work, the situation with IAP in the mobile games market, the release of the Russian console and much more – in our selection of the main materials of the week.

Israeli startup SOOMLA has published a report on the situation with IAP in the mobile games market. Its abbreviated version in Russian can be found at App2Top.ru .

The Israeli company SOOMLA has listed the main mobile analytical platforms in a blog. We have selected a dozen of the most, in our opinion, useful from this list. We share.

Asian users are most willing to pay for mobile games. This conclusion was reached by the Israeli company SOOMLA after studying the behavior of players in different countries.

Soomla has shared its thoughts on the app market for Apple TV. According to the company’s experts, this market is not for popular free-to-play games.

More than 90% of in-game purchases in countries such as Russia, Ukraine and Belarus are “pirated”.

Not so long ago, the Israeli company SOOMLA has prepared a detailed guide to the marketing of mobile indie games. We read the text and realized that we have not only a guide, but also a kind of checklist for budget promotion. We offer you a revised version of the material in Russian.

We publish a funny and at the same time very interesting article about the current indie developers authored by Gur Dotan, co-founder and vice president of marketing at SOOMLA.

Soomla, the creator of the open source framework of the same name, has published a selection of resources with free 2D and 3D assets in its own blog for developers. And we share them with you.

Everyone knows exactly how it is accepted to make money on shareware games today. However, the developers from Soomla decided to streamline this knowledge and highlight three main techniques.

Soomla, the creator of the open source framework of the same name, has launched the Whales Report service. It will help mobile game developers look for paying players for their projects. Soomla reports about this in its blog.