One of the mobile publishers in November 2016 managed to earn $74.76 on advertising on one mobile user.
The amount includes not only views, but also clicks and installations.
This was announced by the marketing company Soomla in its blog. She received this data thanks to her own TRACEBACK technology, which tracks advertising revenue from each user.
The found user Soomla called the advertising viewer of November. He lives in the USA and uses an iPad. The advertising format that earned this amount is a full–screen banner (Interstitial). In 30 days, the user viewed it 555 times. The eCPM parameter was $134.70, and ARPDAU was $2.49.
Most of the views – 325 – were on Admob, the rest – on Chartboost.
A source: Soomla