Snap’s quarterly revenue exceeded $1 billion for the first time in history. However, this amount was still below forecasts. The company itself attributes this to changes in Apple’s policy and the loss of advertising revenue after the release of iOS 14.5.Snap told about this in the remarks to the financial report for the third quarter of 2021 (ended September 30).

The WN Conference in Moscow continues, and today Callum Carmichael, the head of Snap‘s gaming direction, was the first to speak at it. He spoke about “hypersocial” games on Snapchat — what results they achieve and what platform features developers can use.

Gismart shared the history of partnership with the Snapchat platform: how it was possible to enter the platform, what results to achieve and what conclusions to come to.

Unity now has the ability to integrate with Snapchat. This is an important step for both companies, which is designed to help mobile game developers and advertisers increase their reach and attract new users.New Opportunities for Snapchat Advertisers

Belarusian-British Gismart continues its active expansion into mobile gaming. The company recently announced a partnership with Snap Inc. The first project in the framework of cooperation, Color Galaxy, has already been released on the Snapchat platform. She shared her experience with the Gismart platform in an interview for App2Top.ru .

An exclusive battle royale Tiny Royale has been released on the Snapchat mobile gaming platform. The developer was Zynga.

On April 4, the social platform Snapchat announced the launch of its own mobile gaming platform. It’s called Snap Games. Among its first partners are ZeptoLab, Zynga and PikPok.

In April, Snapchat messenger will enter the gaming platform market. At the closed Snap Partner summit, he will announce the launch of Project Cognac.

Snapchat messenger will allow third-party developers to create and release games in their application. This is reported by the publication The Information, citing a source close to the Snapchat-owning company Snap Inc. The company itself has not commented on these rumors yet.

Snapchat messenger has introduced a new Snappables game format. These are small AR games that use video from the front camera.

Snapchat messenger developer Snap Inc. has acquired the creators of the PlayCanvas game engine. The amount of the transaction was not disclosed.

The Chinese Internet corporation Tencent is thinking about the prospect of publishing mobile games in the Snapchat messenger. This became known a week after Tencent bought a 12% stake in Snapchat-owned company Snap Inc.

Chinese developer Cheetah Mobile called 2017 the “Snapchat era”: the mobile messenger enters the top mobile platforms in Europe.

Social service Snapchat has introduced a number of tools for advertisers.