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Esports June 28, 2019

Nielsen will evaluate the effectiveness of investments in esports for Riot Games

The information and analytical company Nielsen has signed a two-year cooperation with Riot Games. Nielsen’s work will allow advertisers to evaluate the effectiveness of investments in esports using the example of League of Legends.

Analytics June 7, 2019

Nielsen studied the behavior of millennial gamers in the United States

Exactly how American gamers aged 22 to 38 consume gaming content, the Nielsen research company said in its latest report. Among the important figures are their monthly spending on games.

Industry September 6, 2018

International analytical corporation Nielsen bought SuperData

Global market analytics company Nielsen has acquired SuperData Research. The amount of the transaction was not disclosed.

Industry June 19, 2018

Nielsen: more than half of console players in the US prefer physical copies of games

Although digital sales of video games are growing every year, American gamers continue to actively buy physical copies of titles. According to a report by the analytical company Nielsen, 66% of console owners in the United States prefer a game on disk to its digital version.

Platforms May 11, 2017

64% of Americans over the age of 13 turned out to be gamers

64% of US residents aged 13 and older play video games, according to a 2017 study by the rating company Nielsen.

Industry October 20, 2016

Nielsen: the first update to the mobile game should be released 3-5 weeks after the release

The main reason for the sharp decline in interest in the game, as a rule, is the unsatisfied demand for new content, so it is important to release it as soon as possible (preferably 3-5 weeks after release), the Nielsen analytical company reports in its latest study.

Marketing April 14, 2016

Word of mouth is the most popular source of information about the games in the USA

The main source of information about new games among American players is word of mouth: slightly less than half of gamers learn about projects this way.

Marketing May 28, 2015

Supercell made the right move by Choosing Liam Neeson to advertise Clash of Clans

The Finns, having shot an advertisement with Neeson for the Super Bowl, did everything right. The former Jedi and the star of the Hostage trilogy is now one of the most recognizable and positively perceived stars on American television, Nielsen analysts said.

Industry May 28, 2014

50% of American console gamers play mobile games

Statistics March 14, 2013

Google studies user behavior and advertising

The conversion rate of users who search for a particular service / product using their smartphone reaches 55% in the first hour.

Other September 11, 2012

58% of American teenagers have smartphones

The American audience of smartphone users is getting younger. Nielsen analysts came to such conclusions, finding that over the year the number of teenagers with smartphones in the United States increased by an impressive 22%.

Other May 17, 2012

The American App Market: Nielsen’s View

Nielsen briefly described how much the mobile software market in the United States has changed over the past year, sharing a curious infographic.

Other February 22, 2012

American Smartphone audience

Analysts from Nielsen recently shared detailed information about American smartphone users.

Other January 19, 2012

iPhone 4S sales have doubled

In the last three months, the share of iPhone sales in the smartphone market has doubled. The reason for the growth was the release of the iPhone 4S. Despite this, the market situation has hardly changed: Android is still in the lead. In addition, smartphones are displacing mobile phones from the market.

All publications by tag «Nielsen»

Nielsen plans to close its SuperData gaming division

Nielsen will evaluate the effectiveness of investments in esports for Riot Games

Nielsen studied the behavior of millennial gamers in the United States

International analytical corporation Nielsen bought SuperData

Nielsen: more than half of console players in the US prefer physical copies of games

64% of Americans over the age of 13 turned out to be gamers

Nielsen: the first update to the mobile game should be released 3-5 weeks after the release

Word of mouth is the most popular source of information about the games in the USA

Supercell made the right move by Choosing Liam Neeson to advertise Clash of Clans

50% of American console gamers play mobile games

Google studies user behavior and advertising

58% of American teenagers have smartphones

The American App Market: Nielsen’s View

American Smartphone audience

iPhone 4S sales have doubled