All publications by tag «newzoo»

Analytics

Newzoo: the turnover of the global video game market will break the $200 billion mark for the first time in 2023

Google together with Newzoo have prepared a large study of the global video game market. This year, the industry will slow down its growth slightly, but in 2023 its turnover will exceed the $200 billion mark for the first time. Analysts also talked about key trends and how the audience of video games in the world is changing.The study is based on Newzoo data and responses from 16,900 respondents from four main regions:
Analytics

In 2021, the gaming industry will earn $336 billion — more than television, movies and music

The consulting firm Naavik and the investment fund BITKRAFT Ventures have estimated that this year the revenue of the video game industry will be $336 billion — twice as much as previously forecast*. They received such a figure after they took into account the income of the gray market, blockchain, advertising, iron sales and many other things that analysts had previously ignored.
Analytics

Newzoo: Almost half of female gamers don’t mind buying gaming peripherals. The budget of the majority is up to $100

The market of peripheral devices is experiencing a real boom, and not the last role in this is given to female gamers. According to the calculations of the analytical company Newzoo, almost half of the actively playing women are ready to buy peripherals for consoles and PCs. But most of them have one important condition — the price should not exceed $ 100.