The Indian gaming market is the second in the world in terms of the number of gamers. In a recent report, Newzoo and MAAS analysts said that by the end of the year there will be 373 million gamers in the country, 91% of whom play on smartphones.
In 2021, real money games brought half of the market revenue.
Mobile games published by Indian publishers collect an average of 525 thousand downloads.
Average Retention D1 of mobile casual/hyper casual games* — 30%. Midcore games* — 25%. Retention D30 is 3% and 1%, respectively.
*For non-real money games.