Mobile developers are actively making games based on existing IP in the hope of breaking into the charts. According to Newzoo estimates, last year only one novelty in the top 100 most downloaded games on iOS did not use IP – Soccer Super Star.
▪️Non-game franchises that have provided the most downloads: Marvel, Cartoon Network and Disney.
▪️Non-game franchises that have provided the most money: Umamusume: Pretty Derby, Marvel and Romance of the Three Kingdoms.
*Analysts did not take into account hyper-casual games.