The South Korean gaming market is the fourth largest in the world. Newzoo estimates that he earned $8.3 billion last year. Analysts also noted that only 38% of local gamers spent money in games.
▪️There are 33 million gamers in South Korea in total. 54% of them are men, 45% are women and about 1% are non—binary persons.
▪️30% of South Korean gamers are 21-35 years old. The same number of gamers in the country aged 36-50 years. Another 23% are 51-65 years old and 17% are 10-20 years old.
▪️76% of gamers in South Korea are enthusiasts. They play, as well as watch or stream themselves, go to exhibitions and are generally interested in the industry.
▪️59% of gamers play on smartphones. Also, among all gamers, 41% play on PC and 20% play on consoles.
Top 3 reasons to spend money in games – it’s easier to play (36%), good deals on sales (33%) and the ability to personalize a hero or item (29%);
▪️The most popular console and PC games – League of Legends, CS:GO and Roblox. Shooters, adventures and RPGs are leading among the genres.