According to App Annie, in the third quarter, match-3 games developed by studios from the EMEA region earned almost $1 billion worldwide. The top five at the box office included such titles as Royal Match and Homescapes. At the same time, among all genres, match-3 ranks only fifth in the world in terms of revenue.Homescapes

GameRefinery has published a large study of the American match-3 market as of May 2021. The company talked about the main trends, the highest-grossing projects and the most important mechanics. Also, for the first time in several years, the top 5 highest-grossing games have changed in the genre — Project Makover got into it. In just a few months, it has become one of the biggest hits on the match-3 market.Key data

GameAnalytics company in its research told what indicators of retention, conversion and session length should be guided when creating match-3 games.Match-3 games remain one of the most popular genres in mobile gaming.

GameRefinery has published a study of the situation on the match-3 market. Among other things, analysts told about the main products on the market, the three “waves” of the genre and the reasons why new representatives of the genre are so popular.

GameRefinery estimated the revenue of game genres in the US iOS market. Match-3 is leading by a large margin.

Last week we wrote about the indicators of the match-3 genre in the Celestial market. Now the head of the game analytics department of GameRefinery Joel Julkunen (Joel Julkunen) talks in detail about the most popular match-3 game in China — Anipop. We also give a squeeze from his material.

Which match-3 are in the greatest demand in the Celestial market, — said Joel Julkunen, head of the game analytics department at GameRefinery. We give a brief version of his material.

A year ago, the three-in-a-row Season Match Puzzle Adventure was released. Since then, the ARPU of the game has grown 150 times. Denis Sedovich, producer of HeroCraft publishing house, told how such dynamics were achieved.

On the example of the game “Caramels” Anna Vyugina, ex-product manager of Fotostrana, spoke about the solutions that helped increase the revenue of the project.

In modern games in the genre of three-in-a-row, difficult levels are usually highlighted in color, and they do not occur more than once for four missions.

In 40% of the most profitable games in the match-3 genre, there is an event in which the player is invited to complete a certain number of levels for a reward. The analytical company Playliner told about this in its latest research.

With the help of events, the Photostrana social network was able to significantly raise the earnings of the internal development – the “Caramel” project. Anna Vyugina, product manager of the social network, shares her experience working on the game.

How to adjust the balance in games in the genre of three-in-a-row, how to approach the placement of chips on the field, what can be the level editor for such games? Vitaly Kozlov, the founder of KB Production, answers these and other questions.

Last week, the preliminary launch of a new game by the Russian company Playrix took place. The project is called Homescapes. This is a three-in-a-row, whose meta-gameplay repeats Gardenscapes one-on-one, but the root mechanics are no longer focused on Fishdom, but on the latest King projects, like Candy Crush Soda Saga.

Alexander Shilyaev, the leading game designer of Playrix, told how to create new elements, make levels and work with analytics in games in the genre of “three-in-a-row” using the example of Gardenscapes.

The authors of Township and Fishdom are preparing for the imminent release of Gardenscapes, a new three-in-a-row with an unusual binding for the genre. About this App2Top.ru representatives of the company reported.

The authors of the world’s highest-grossing three-in-a-row game held a short-term event in it, typical of midcore and hardcore games.

Gameloft UX designer Om Tandon in his blog on Linkedin talked about how King stimulates booster sales. With the permission of the Oma, we publish a Russian translation of the article.

The Pokemon Company Corporation, mainly engaged in the development and promotion of the label of the same name and affiliated with Nintendo, announced a mobile match-3 with Pokemon.