The authors of the world’s highest-grossing three-in-a-row game held a short-term event in it, typical of midcore and hardcore games.
In midcore and hardcore mobile games, especially when it comes to battlers, events are one of the most important components that significantly affect both monetization and user retention.
At the same time, in casual mobile games, events are very rare. Especially those events that last only a couple of days.
King, apparently, decided to correct this omission. From September 25 to 27, the “candy” company held the Cake Climb event in its main blockbuster – Candy Crush Saga. As part of the event, the player had to pass three special levels without spending a single life. If successful, the game rewarded the user with one of the boosters, which, as a rule, can only be purchased for real money in the game.
King has not yet shared the results of the event, as well as whether it is going to hold such events on a regular basis.
As for the data we collected, the game began to receive a real cash gain not from Friday, but from Saturday. If, as a rule, for this day in September, a global drop in indicators was common, then on September 26, on the contrary, a global increase in the box office indicators of the game was observed. It can’t be called very significant, but it was still there.
Table of the number of countries in which Candy Crush Saga is included in the box office iPhone-top 1/top 5/top 10 and so on, which also reflects the dynamics compared to the previous day (for September 26, App Annie)You will be able to learn about the latest trends in the gaming industry first-hand, personally meet and discuss working issues with leading companies in the game development and publishing market at White Nights Moscow 2015, which will be held on October 13-14.