The “Apple” company hasn’t forgotten about the gaming industry. It is preparing to release a new application that combines the functionality of the App Store and Game Center.

Apple is going to seriously review the policy of its platform. According to Bloomberg, citing sources, next year the company will allow residents of EU countries to install alternative storages on iPhones and iPads.

According to Apptopia analysts, prices in iOS apps could have grown so much because of Apple‘s new privacy policy. They noticed that IAPs were getting more expensive at the same time as the average effective installation price (eCPI) was increasing.

Data attribution service Tenjin estimated that Android games accounted for 54% of advertising revenue in April-June 2022. For comparison, two years ago they accounted for only 40%.

Apptica analytical service has prepared a report on the applications that appeared in the App Store this winter. At the same time, experts shared the forecast for spring. We tell them what they found out.

AppsFlyer has prepared a large report on marketing trends in the mobile games market. According to the analytical company, global revenue from in-game purchases on iOS fell by 35% last year after the introduction of Apple’s new privacy policy.A noticeable drop in in-game revenue on iOS began in June 2021.

Apple has announced a series of special webinars for iOS developers. You will be able to listen to the company’s experts and ask them questions about the various features of the App Store.The webinars will be held from February 15 to March 29, according to the Apple website for developers.

The situation around the bans of accounts of iOS developers from Belarus has normalized. Apple started activating them back, and at the same time sent out a letter in which it apologizes and calls what happened a mistake.

Mobile developers from Belarus have started receiving messages about deactivation of accounts in the App Store. The official reason is US sanctions against the subject. UPDATED: The next morning Apple started to unlock everything back, writes that error.

Marketing expert Eric Seufert spoke about five trends that will manifest themselves in the mobile games market in 2022. The analyst believes that Apple and Google will oppose titles with the play-to-earn model, and developers will begin to actively optimize their projects and advertising strategies for Android.There will be no games with the play-to-earn model in mobile stores

New details of Microsoft’s negotiations with Apple have become known from the published emails. For the sake of launching a cloud gaming service in the App Store, the company was ready to make a number of compromises. On iOS, among other things, AAA Xbox exclusives could appear. However, the negotiations have reached an impasse due to financial and technical differences.This was reported by The Verge with reference to documents related to the litigation between Apple…

iOS developers have new features. The App Store has officially launched the Custom product pages tool. It allows you to create additional pages for a published mobile application.

Today, a full-fledged release of PUBG: New State took place on mobile platforms. It turned out to be problematic. Many players were unable to log into the game as a result of a server malfunction. There were also a lot of bugs in the project, some of which have already been recognized by the developers themselves.

Apple has made changes to the App Store guidelines. One of the points concerns the lifting of the ban on informing users about alternative payment methods outside of iOS. This is a direct response to a class action lawsuit from developers that the company settled in August.In total, Apple changed three points of its rules on October 22.

Apple has released a big report on the dangers of third-party stores and how they will affect the ecosystem of mobile devices. The company hopes to influence the decision on the monopoly case and the payment rules of the App Store.

The Antimonopoly Authority of the Netherlands was the first in the world to recognize Apple as a monopolist due to the payment rules of the App Store. The regulator demanded that the company change its store policy. Apple has already prepared an appeal.

Apple has added new tracking metrics to App Analytics, an analytics service for developers. Among other things, it has the ability to find out the number of all downloads of the application, including repeated ones.

This year Apple has made a soft relaunch of Apple Arcade. In an attempt to attract a new audience, the company has added many already successful casual iOS titles to the library. Gaming expert Simon Carless has figured out the reasons for the change of strategy and Apple’s unwillingness to finance risky exclusives.In the latest issue of his newsletter, Carless published a table of the 22 most popular titles in Apple Arcade at the moment.

Apple has decided to equalize itself with other developers. In iOS 15, it will ask users for permission to access personal data that is used for targeted advertising in the App Store and Apple News.