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Platforms November 2, 2021

What’s new in Google Play: enhanced security, monetization tools and certification of marketers

Google talked about the latest changes in its store. As part of the Android Developer Summit, the company shared details about new tools for improving security, opportunities for monetization of applications and improving their quality. Google also announced the launch of a program for certification of marketers.

Platforms October 22, 2021

Google Play will reduce the commission for subscriptions to 15%

Google continues to modernize its commission policy on Google Play. She announced that she would reduce the commission from 30% to 15% for all applications with subscriptions — immediately from the first day of use.

Law October 13, 2021

Google filed a counterclaim against Epic Games and demanded damages

Last year, Epic Games filed a lawsuit not only against Apple, but also against Google. However, only now Google has decided to put forward counter-claims to the developer. The company said that the creators of Fortnite knowingly violated the agreement with Google Play, and demanded to pay her compensation.

Laws September 29, 2021

South Korean authorities have given Apple and Google time to deal with the law on payment systems until mid-October

Two weeks ago, South Korea banned Apple and Google from imposing their payment systems on mobile developers. But it seems that companies still do not follow this requirement. The Korean authorities are ready to wait until mid—October – they have given so much time to prepare a plan to comply with the new law.

Analytics September 20, 2021

221 thousand apps were removed from the App Store in six months. 59% of them did not comply with the privacy policy

In the first half of the year, the App Store has lost a lot of weight. The Pixalate platform found that about 221 thousand applications were missing from the store*. Almost two-thirds of them violated Apple‘s privacy rules.

Law September 14, 2021

Media: Google has underpaid freelance employees for years. She owed them over $100 million.

Google could have violated labor laws in dozens of countries. The media found out that the corporation for at least two years consciously paid freelance employees less than those who were on the staff. To hide this, she distorted quarterly financial reports.

Games September 9, 2021

Google named the best indie games. Among them is a game about friendship with a lonely bird and a marmalade arcade

Google has summed up the results of the Indie Games Festival 2021. This year the winners were 10 games from independent developers. Three for Europe, Korea and Japan, plus one best game according to users.

Laws August 31, 2021

South Korea has adopted a “Law against Google”. It will allow mobile developers to use third-party payment systems

South Korea has become the first country to legislatively limit the power of Apple and Google over mobile app stores. According to analysts, this could set a precedent.

Laws August 24, 2021

In South Korea, Google and Apple will be banned from imposing their payment systems on developers for in-app purchases

Not only American officials are fighting the monopoly of Google and Apple in mobile stores. The South Korean authorities are preparing to adopt a law that will allow developers to use third-party payment systems and not pay a commission for transactions inside applications.

Platforms August 24, 2021

The app ratings on Google Play will change. Users will only see ratings from their region

Google has announced changes to the app rating system in the Play Store. Starting in November, the estimates will be linked to the region. This means that users from Russia will not be able to see reviews and ratings from the USA and vice versa. The company wants the system to become more useful and convenient for developers.Google announced this in the official blog for Android developers.

Industry August 20, 2021

Google discussed with Tencent the purchase of Epic Games and paid “hundreds of millions of dollars” so that developers would not leave the Play Store

Details from the trial of Epic Games and Apple continue to emerge. This time they are about Google. It turned out that the company was thinking about buying Fortnite authors with the help of Tencent. She also paid smartphone manufacturers to abandon third-party marketplaces and gave at least “hundreds of millions of dollars” to popular developers so that they would not leave the Play Store.

Laws August 12, 2021

US senators proposed to limit the power of Google and Apple over mobile stores

The US has prepared a bill that could seriously reshape the business model of mobile stores. If accepted, it will allow developers to add third-party payment systems to applications and tell users about discounts outside of stores. The initiative has already been approved by Epic Games.

Platforms August 11, 2021

Google has removed 115 thousand applications in six months. The company begins to struggle in the Play Store for quality

The first half of the year passed for the editors of the Play Store in shock mode. She removed about 115 thousand apps from the app store. Such major purges have not happened in it since 2018.

Marketing August 11, 2021

Google will ban targeting ads on minors

Google Corporation will strengthen the protection of children. She said that in the coming months she will start blocking targeted advertising for minors. The restrictions do not end there. Google will also secure YouTube, its search engine, app store and much more for teenagers.

Investments and transactions August 5, 2021

MY.GAMES Venture Capital and Google jointly launched a business accelerator

The investment division of MY.GAMES and Google have launched a short-term business accelerator Game Drive 2021 for mobile developers. The companies promised to bring the best projects to foreign markets. The event fund may amount to $30 million.

Law July 28, 2021

The court ordered to block Atomic Heart trailers with the song “Music connected us” on YouTube

Roskomnadzor will temporarily block Atomic Heart trailers on YouTube, in which the song “Music connected us” sounds. This decision was made by the Moscow City Court as part of the proceedings between Andrey Lityagin (founder of the Mirage group) and Google.

Law July 23, 2021

Epic Games has added new evidence of the company’s monopoly to the lawsuit against Google

The conflict between Epic Games and Google continues to develop. Fortnite developers have updated their lawsuit against the corporation, adding several new proofs of Google’s monopolistic behavior.

Industry July 15, 2021

Developers are unhappy with Google’s plans to pay for the number of gaming sessions on Stadia Pro

Google intends to pay developers money depending on the number of gaming sessions in the paid cloud service Stadia Pro. However, not everyone in the industry has positively received this model. Some fear that it will force studios to create stretched games and artificially increase user engagement.The discussion arose against the background of the new Google Stadia strategy.

Platforms July 14, 2021

Google will reduce the commission in Stadia to 15% on the first $3 million of revenue. But temporarily

Google wants to attract more developers to Stadia. To do this, the company introduces a new commission system. Now the authors of the new games will pay Google only 15% of the first $3 million in revenue received on its cloud platform. However, there were some nuances.This became known at the Google for Games Developer summit.

Analytics July 13, 2021

AppsFlyer: Mobile game downloads in Africa have increased by 44% since the beginning of the pandemic

In Africa, as in most other regions, the pandemic and lockdowns provoked an explosive growth of mobile gaming. Compared to the first quarter of last year, local users have become more active in downloading games and making more in-app purchases. This is reported by AppsFlyer in a joint report with Google.Note: The study covers the period from the first quarter of 2020 to the first quarter of 2021 (ended March 31).

All publications by tag «Google»

What’s new in Google Play: enhanced security, monetization tools and certification of marketers

Google Play will reduce the commission for subscriptions to 15%

Google filed a counterclaim against Epic Games and demanded damages

South Korean authorities have given Apple and Google time to deal with the law on payment systems until mid-October

221 thousand apps were removed from the App Store in six months. 59% of them did not comply with the privacy policy

Media: Google has underpaid freelance employees for years. She owed them over $100 million.

Google named the best indie games. Among them is a game about friendship with a lonely bird and a marmalade arcade

South Korea has adopted a “Law against Google”. It will allow mobile developers to use third-party payment systems

In South Korea, Google and Apple will be banned from imposing their payment systems on developers for in-app purchases

The app ratings on Google Play will change. Users will only see ratings from their region

Google discussed with Tencent the purchase of Epic Games and paid “hundreds of millions of dollars” so that developers would not leave the Play Store

US senators proposed to limit the power of Google and Apple over mobile stores

Google has removed 115 thousand applications in six months. The company begins to struggle in the Play Store for quality

Google will ban targeting ads on minors

MY.GAMES Venture Capital and Google jointly launched a business accelerator

The court ordered to block Atomic Heart trailers with the song “Music connected us” on YouTube

Epic Games has added new evidence of the company’s monopoly to the lawsuit against Google

Developers are unhappy with Google’s plans to pay for the number of gaming sessions on Stadia Pro

Google will reduce the commission in Stadia to 15% on the first $3 million of revenue. But temporarily

AppsFlyer: Mobile game downloads in Africa have increased by 44% since the beginning of the pandemic