A series of restrictions from Google continues. Russian companies and private users can no longer create new accounts in AdSense, AdMob, Google Advertising Manager and Google Cloud.

Google has decided to suspend the sale of contextual advertising in Russia. The ban will affect all the company’s services, including search, YouTube and partner networks.This was reported on March 4 by Reuters with reference to the official statement of Google.

In the summer, MY.GAMES and Google launched a business accelerator for mobile developers Game Drive 2.0. Now the companies have summed up the results. One of the finalists of the program was the Novosibirsk studio Game Maverick — it will receive an investment of 15 million rubles.

The Google advertising identifier (aka GAID) will soon be a thing of the past. The company followed Apple’s path and introduced a new system that is designed to increase user security and limit the collection of personal data on Android.This decision was announced by the vice president of Google for product management, security and privacy of Android Anthony Chavez (Anthony Chavez) in the official blog of the company.

Android developers will soon have another option on how to attract users to their applications. Google has announced plans to add the “Offers” tab to the Google Play navigation bar — among other things, it will display discounts on in-game items.

Mobile games from Google Play Games have officially appeared on PC. Google has announced the launch of beta testing of the desktop version of its service. But there were some restrictions — while residents of only three countries can play Android titles on Windows.

Korean Krafton demanded to remove Free Fire from mobile stores. She is unhappy with the excessive similarity of this battle royale and her PUBG game. The company has already filed a lawsuit, in which it also mentioned Apple and Google, for not preventing the distribution of the “fake”.

Marketing expert Eric Seufert spoke about five trends that will manifest themselves in the mobile games market in 2022. The analyst believes that Apple and Google will oppose titles with the play-to-earn model, and developers will begin to actively optimize their projects and advertising strategies for Android.There will be no games with the play-to-earn model in mobile stores

In South Korea, they continue to strengthen control over mobile stores. Now the authorities want Apple and Google to block games in their app stores in the country that work according to the play-to-earn model (“play to earn”).

Google has confirmed that it is going to move Android games to Windows soon. She has officially announced the desktop version of the Google Play Games app. The project is scheduled for release in 2022.

Google has begun to summarize the results of the year. She published a list of games that she considered the best in the outgoing 2021. Pokémon UNITE, League of Legends: Wild Rift, Bird Alone and about twenty other titles got into it.

Google together with Newzoo have prepared a large study of the global video game market. This year, the industry will slow down its growth slightly, but in 2023 its turnover will exceed the $200 billion mark for the first time. Analysts also talked about key trends and how the audience of video games in the world is changing.The study is based on Newzoo data and responses from 16,900 respondents from four main regions:

Epic Games is one of the first gaming companies to announce its ambitions to create a metaverse. The other day, its head, Tim Sweeney, noted that these plans were partly the reason for his confrontation with Apple and Google.

Epic Games has made a new accusation against Google. She said that in 2018, the corporation was seriously concerned about the developer’s plans to release Fortnite on Android bypassing Google Play. So much so that she created a working group that was supposed to prevent this.

A few days ago, a number of mobile publishers accused Apple of secretly buying Google ads for selected applications. The company allegedly does this to increase its revenue from subscriptions. Apple claims that all such campaigns were coordinated with the developers and do not violate the rules of the App Store.What happened?

South Korea has become the first country for which Google has specifically changed the rules of its app store. Now developers will be able to freely use third-party payment systems, while giving the company 4% less. This is necessary to comply with the so-called “Law against Google“.Google announced this last week in its blog.

Google talked about the latest changes in its store. As part of the Android Developer Summit, the company shared details about new tools for improving security, opportunities for monetization of applications and improving their quality. Google also announced the launch of a program for certification of marketers.

Google continues to modernize its commission policy on Google Play. She announced that she would reduce the commission from 30% to 15% for all applications with subscriptions — immediately from the first day of use.

Last year, Epic Games filed a lawsuit not only against Apple, but also against Google. However, only now Google has decided to put forward counter-claims to the developer. The company said that the creators of Fortnite knowingly violated the agreement with Google Play, and demanded to pay her compensation.