All publications by tag «Google»

Platforms

Google will abandon the advertising ID on Android. It will be replaced by Privacy Sandbox

The Google advertising identifier (aka GAID) will soon be a thing of the past. The company followed Apple’s path and introduced a new system that is designed to increase user security and limit the collection of personal data on Android.This decision was announced by the vice president of Google for product management, security and privacy of Android Anthony Chavez (Anthony Chavez) in the official blog of the company.
Analytics

5 trends of the mobile market in 2022: cross-promo, focus on Android development and IP licensing

Marketing expert Eric Seufert spoke about five trends that will manifest themselves in the mobile games market in 2022. The analyst believes that Apple and Google will oppose titles with the play-to-earn model, and developers will begin to actively optimize their projects and advertising strategies for Android.There will be no games with the play-to-earn model in mobile stores