How many games use advertising for monetization, how to correctly estimate the potential daily revenue from advertising, how to properly set up advertising monetization in your game? — answers these and many other questions in his column for App2Top.ru Orly Tsesis, Publishing Solutions Manager Facebook Audience Network.

The relationship between Apple and Facebook is not going well. The Apple company does not want a Facebook app with its own library of games to appear in the App Store.

Facebook is suing the company “Eco” from St. Petersburg. The latter has owned the Oculus brand for five years and can produce video games, medicines and other types of goods under it.

Converting a user into a paying player is one of the most difficult tasks. At the same time, it will not be possible to radically increase their share. More than 4% of the total audience is unlikely to happen anyway. Therefore, Facebook recommends taking a closer look at the hybrid monetization model today. This is when there is advertising in the game, in addition to IAP. The video tells about how to implement such a…

Facebook Gaming has a mobile version. Today, a new Facebook app has been released on Google Play, allowing you to play instant games and stream.

Users have nothing more to expect from Samsung Gear VR. Facebook will stop updating headset software. In addition, from September 15, the Oculus Store will not appruvit new applications for Gear VR.

Sanzaru Games became part of Oculus Studios. The developer was acquired by Facebook.

Facebook is working on its own operating system. Its creation will allow other social network products not to depend on Android.

Facebook has signed its interest in cloud gaming. It acquired the developer of cloud solutions PlayGiga.

Adobe has bought the Oculus Medium VR app. This is a step towards the company’s creation of a new line of 3D tools.

Prague independent studio Beat Games has come under the control of Facebook. The amount of the transaction is not called.

VR helmet owners have spent more than $100 million on app purchases in the Oculus store. This was announced by Facebook CEO Mark Zuckerberg (Mark Zuckerberg) in the framework of Oculus Connect 6.

Yesterday, September 25, the presentation of Oculus Connect 6 took place. We tell you what Facebook showed on it.

Facebook has started testing a hidden likes counter. Because of this, the promotion of games in the social network can be very complicated.

Facebook has made it easier to work with interactive advertising with the help of the Playable Preview tool. It will help to make sure that the advertising of the game meets the specifications of the site.

The social network Facebook has decided on major changes regarding the HTML5 gaming platform Instant Games. The platform will disappear from the Messenger messaging app. Now it is completely moving to the native application of Facebook itself.

In two years, the Vietnamese authorities have managed to remove 142 games from the local App Store and Google Play. All these games were declared banned in the country.

How to advertise a mobile game in 2019 to attract the attention of a mass player, Apptopia experts told. The App2Top portal made a squeeze from their research.

Facebook continues to develop its Audience Network advertising network. Over the past year, the number of gaming companies registered in it has increased by 1.5 times. For them, the social network has prepared several new features related to game monetization.