Facebook Gaming has a new tab on the navigation bar for millions of users of the Facebook app. All game content that exists on the platform is available on it. In the near future, the social network plans to give access to Facebook Gaming to the entire audience.
Facebook Gaming includes the Instant Games gaming catalog, streaming broadcasts and communities dedicated to the gaming industry. According to VentureBeat, there are more than 300 thousand of the latter on Facebook. About 105 million users use them every month.
The games are very popular among 700 million Facebook users. They play games themselves and watch others play, unite in community groups. This is exactly the community that we want to develop as part of the mission of our platform.
Vice President of Facebook Gaming Direction
Facebook is really actively developing its gaming direction. Last June, the social network opened the fb streaming hub.gg, in many ways similar to Twitch. As a support for streamers, the Level Up program was also launched, allowing them to receive income from flatterers.
Now Facebook Gaming has appeared, but it will not be limited to one tab. As Gamesindustry writes.biz, currently the social network is conducting a beta test of a separate Facebook Gaming application on Google Play.
Also on the topic: