In China, they like fritupley more. According to surveys, 61% of Chinese players choose free games, not premium.

How many players pay in free-to-play, which IAPs are the most popular, and which ones bring the most money — this and not only was shared by Swrve in its latest research. About the most important of it, — we tell on the pages App2Top.ru .

The analytical company DeltaDNA researched 200 shareware titles and found out that there are several key ways to keep new players in the game.

We continue to give harmful advice. Together with the analysts of DeltaDNA, we tell you how to use advertising to force the user to delete the game.

Yesterday the publication “F2P: when do players spend money?”. Unfortunately, several semantic errors have crept into it. We apologize and publish a new, corrected version of the material.

For Electronic Arts, monetization in games is not the main task. This was stated by EA Vice President for Finance Blake Jorgensen during the UBS Global Technology conference.

Activision has released shareware Guitar Hero Live for iPhone, iPad and iPod touch. Users will be able to purchase the full version of the game on credit.

Marketing analyst at the analytical company DeltaDNA Lois Seaward (Louise Seaward) told how to send notifications to players in a shareware project so as not to scare them away. We share a retelling.

Discounts on bundles in shareware games give the user the opportunity to buy hard currency at a more attractive price. Isaac Roseboom from DeltaDNA analyzed the effectiveness of this strategy in an article for the company’s blog.

Everything is decided in the first 48 hours, says John Walsh, executive director of Fuse Powered monetization service.

Shareware games must be recognized as illegal,” the author of the Minecraft game Markus Persson said on his Twitter account.

Before releasing a game, you need to think carefully about its monetization. First of all, this concerns advertising, the creators of the Mad Skills Motocross 2 mobile game are sure.

The Singapore studio gained 10 million downloads and a DAU of 100 thousand per year due to the fact that it did not follow market trends.

Shareware games from a legal point of view raise a lot of questions, – the owner of the law firm Jas Purewal said from the stage of Pocket Gamer Connects London 2015.

Users who pay for premium games tend to spend more in shareware games,” Insights Meta, an analytical firm, found out.

The Gamasutra resource regularly publishes articles by developers, art directors and game designers about the industry. We choose the most interesting ones and share them with you.

Disney has changed the monetization model to a more ethical one in the new Puffle Wild mobile project, a shareware continuation of the Club Penguin franchise. The decision was made in response to criticism of the in-game payment system in the game Where’s My Water 2.