In China, they like fritupley more. According to surveys, 61% of Chinese players choose free games, not premium.
The survey among 1007 players was conducted by Mintegral and Newzoo specialists. According to its results:
- 85% of respondents spend money in mobile games;
- for 3%, the total amount spent may exceed $50 per month. But on average, the expenses of Chinese players reach $5.80;
- gamers aged 26 to 30 spend the most money on games – an average of $10;
- 72% are also ready to choose a subscription model.
In the case of F2P, embedded mobile advertising has become a key method of attracting users. Interestingly, respondents clearly prefer the most attractive advertising formats: rewarded videos, interactive advertising, VR/AR content.
CEO of Mintegral
What else did the analysts find out? Firstly, Chinese players often choose a small number of games they like and stay in them for a long time.
- 92% of respondents can play the same game for more than a week;
- 87% played less than five different titles last month.
Secondly, the largest mobile store in China is the App Store – it has 30% of the market. Next are MyApp (29%) and Huawei store (26%), writes Gamesindustry.biz .
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